Color, exactly right. By Basma Hameed, Beverly Hills skin tone expert.
BASMA Beauty is a verified Beauty brand. The account has built 364K followers on Instagram. To date BASMA Beauty has posted 1,483 times, currently less than one post a week. Engagement runs at 0.04%, or about 147 likes and 14 comments per post.
Basmabeautyofficial is a Beauty account on Instagram with 364K followers and 1,483 published posts.
Benchmarked against 1,553 Beauty accounts with 100K–1M followers, Basmabeautyofficial posts a 0.04% engagement rate that is in the bottom quarter (median: 0.47%).
The comment-to-like ratio works out to one comment per 10 likes, pointing to an unusually discussion-heavy audience.
Lately Basmabeautyofficial has been publishing less than one post per week.
With 364K followers but only 1,420 accounts followed back, Basmabeautyofficial shows the ratio of a well-established account.
Estimated sponsored-post value
$1,300–$2,400
Based on 364K followers and a 0.04% engagement rate, a single sponsored post by Basmabeautyofficial is worth an estimated $1,300–$2,400. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
| Metric | Basmabeautyofficial | Cohort median |
|---|---|---|
| Engagement rate | 0.04% | 0.47% |
| Average likes | 147 | 1,059 |
| Average comments | 14 | 46 |
| Posts per week | 0.36 | 1.04 |
Median values from 1,553 Beauty accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 9, 2026
BASMA Beauty is a verified beauty brand on Instagram, with 364K followers.
BASMA Beauty posts on Instagram as @basmabeautyofficial.
BASMA Beauty has 364,021 followers on Instagram (364K) as of Sep 9, 2026.
BASMA Beauty's engagement rate is 0.04%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.47%) for Beauty accounts with 100K–1M followers in the InstME index.
Posts by BASMA Beauty average 147 likes and 14 comments.
BASMA Beauty posts less than once a week on average.
BASMA Beauty is registered as a business account on Instagram and is verified.
BASMA Beauty is categorized as a beauty account in the InstME index, based on the profile's bio and Instagram category across 1,483 posts.
Yes. BASMA Beauty carries the blue verified badge on Instagram.
Avg Comments
14
Engagement
0.08%
A sponsored post from BASMA Beauty is estimated at $1,300 to $2,400. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
