Life is complicated. The stuff you put on your body shouldn't be. Feat. in @gq, @esquire, @forbes, @menshealthmag
Reaching 29.9K followers on Instagram, Barrel & Oak is a Beauty brand based in United States. Its posts sit across beauty and health. To date Barrel & Oak has posted 1,165 times, currently less than one post a week. Typical posts draw 4 likes and 1 comments, putting engagement at 0.01%.
Barrelandoak shows up in the InstME index as a Beauty account, 29.9K followers, 1,165 posts.
Barrelandoak has an engagement rate of 0.01%, which is in the bottom quarter (median: 0.57%) for Beauty accounts with 10K–100K followers, based on 5,414 accounts in the InstME index.
Barrelandoak currently publishes less than one post per week.
Estimated sponsored-post value
$100–$190
Based on 29.9K followers and a 0.01% engagement rate, a single sponsored post by Barrelandoak is worth an estimated $100–$190. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Health
| Metric | Barrelandoak | Cohort median |
|---|---|---|
| Engagement rate | 0.01% | 0.57% |
| Average likes | 4 | 134 |
| Average comments | 1 | 12 |
| Posts per week | 0.71 | 0.59 |
Median values from 5,414 Beauty accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Barrelandoak | Cohort median |
|---|---|---|
| Engagement rate | 0.01% | 0.51% |
| Average likes | 4 | 91 |
| Average comments | 1 | 10 |
| Posts per week | 0.71 | 0.44 |
Median values from 1,005 Beauty accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 1, 2026
Barrel & Oak is a beauty brand based in United States on Instagram, with 29.9K followers.
Barrel & Oak posts on Instagram as @barrelandoak.
Barrel & Oak has 29,921 followers on Instagram (29.9K) as of Sep 1, 2026.
Barrel & Oak's engagement rate is 0.01%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.57%) for Beauty accounts with 10K–100K followers in the InstME index.
Posts by Barrel & Oak average 4 likes and 1 comments.
Barrel & Oak posts less than once a week on average.
Barrel & Oak is registered as a business account on Instagram.
Barrel & Oak is categorized as a beauty and health account in the InstME index, based on the profile's bio and Instagram category across 1,165 posts.
Total Posts
1,165
Avg Comments
1
Engagement
0.07%
Barrel & Oak's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Barrel & Oak is estimated at $100 to $190. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
