Barna Group provides research, resources and training to facilitate transformation in organizations, communities and individuals.
Outreach This Creator For FreeFollowers
25.2K
Following
251
Total Posts
Engagement Rate
0.2%
Avg Likes
49
Avg Comments
Barna Group runs a Home & DIY brand account based in United States with 25.2K followers on Instagram. Barna Group has shared 1,347 posts to date, currently around 1 post a week. Posts average 49 likes and 3 comments, an engagement rate of 0.2%.
As a Home & DIY account, Barnagroup reaches 25.2K followers on Instagram across 1,347 published posts.
Barnagroup's 0.2% engagement rate is in the bottom quarter (median: 0.75%) among Home & DIY accounts with 10K–100K followers, measured across 1,345 accounts in the InstME index.
Followers weigh in with a comment about every 20 likes, an unusually discussion-heavy audience.
Barnagroup's videos average 572.2 views per post.
Recent posting activity averages about one post per week.
Barnagroup comes in at 82/100 for audience quality, with 15% of followers estimated low-quality or inactive, a strong signal of genuine reach.
The account follows just 251 others against 25.2K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$88–$160
Based on 25.2K followers and a 0.2% engagement rate, a single sponsored post by Barnagroup is worth an estimated $88–$160. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~15% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Barnagroup | Cohort median |
|---|---|---|
| Engagement rate | 0.2% | 0.75% |
| Average likes | 49 | 200 |
| Average comments | 3 | 9 |
| Posts per week | 1.35 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Barnagroup | Cohort median |
|---|---|---|
| Engagement rate | 0.2% | 0.55% |
| Average likes | 49 | 132 |
| Average comments | 3 | 7 |
| Posts per week | 1.35 | 1.08 |
Median values from 348 Home & DIY accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 10, 2026
Barna Group is a home & diy brand based in United States on Instagram, with 25.2K followers.
Barna Group posts on Instagram as @barnagroup.
Barna Group has 25,215 followers on Instagram (25.2K) as of Apr 10, 2026.
Barna Group's engagement rate is 0.2%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.75%) for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by Barna Group average 49 likes and 3 comments.
Barna Group posts about 1 time per week on average.
InstME's audience-quality analysis estimates about 15% of Barna Group's followers are low-quality or inactive, giving an audience-quality score of 82/100.
Barna Group is registered as a business account on Instagram.
Barna Group is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 1,347 posts.
1,347
3
Avg Views
572
Posts / Week
1.35
Growth Score
4 / 100
Predominantly women · mostly 25–44
Typical for Home & DIY creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
Engagement
0.22%
Barna Group's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Barna Group is estimated at $88 to $160. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
