Official Instagram of Worx® Tools. Home of PowerShare. One battery platform, over 200 tools! Partnerships inquiries? or DM
Followers
74.3K
Following
650
Total Posts
Engagement Rate
0.29%
Avg Likes
203
Avg Comments
Worx North America runs a verified Home & DIY creator account based in United States with 74.3K followers on Instagram. To date Worx North America has posted 1,897 times, currently less than one post a week. Posts average 203 likes and 10 comments, an engagement rate of 0.29%.
Worxtools has built an audience of 74.3K followers on Instagram over 1,897 posts as a Home & DIY account.
Worxtools's 0.29% engagement rate is below the median of 0.75% among Home & DIY accounts with 10K–100K followers, measured across 1,345 accounts in the InstME index.
Roughly one in 20 likes comes with a comment, an unusually discussion-heavy audience.
Lately Worxtools has been publishing less than one post per week.
Audience-quality analysis puts Worxtools at 100/100; roughly 0% of followers look low-quality or inactive, a strong signal of genuine reach.
The account follows just 650 others against 74.3K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$260–$480
Based on 74.3K followers and a 0.29% engagement rate, a single sponsored post by Worxtools is worth an estimated $260–$480. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Worxtools | Cohort median |
|---|---|---|
| Engagement rate | 0.29% | 0.75% |
| Average likes | 203 | 200 |
| Average comments | 10 | 9 |
| Posts per week | 0.5 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Worxtools | Cohort median |
|---|---|---|
| Engagement rate | 0.29% | 0.55% |
| Average likes | 203 | 132 |
| Average comments | 10 | 7 |
| Posts per week | 0.5 | 1.08 |
Median values from 348 Home & DIY accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Worx North America is a verified home & diy creator based in United States on Instagram, with 74.3K followers.
Worx North America posts on Instagram as @worxtools.
Worx North America has 74,293 followers on Instagram (74.3K) as of Jul 15, 2026.
Worx North America's engagement rate is 0.29%, calculated from average likes and comments per post relative to followers. That is below the median of 0.75% for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by Worx North America average 203 likes and 10 comments.
Worx North America posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Worx North America's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Worx North America is registered as a creator account on Instagram and is verified.
1,897
10
Posts / Week
0.5
Growth Score
5.8 / 100
ER Rank
16th
Predominantly women · mostly 25–44
Typical for Home & DIY creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
Engagement
1.08%
Worx North America is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 1,897 posts.
Worx North America's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Worx North America carries the blue verified badge on Instagram.
A sponsored post from Worx North America is estimated at $260 to $480. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
