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Outreach This Creator For FreeReaching 202.2K followers on Instagram, The Backyard Farm Company is a Home & DIY brand based in United States. The account posts mainly around home & diy and food topics. The Backyard Farm Company has shared 1,296 posts to date, currently less than one post a week. Engagement runs at 6.63%, or about 13,292 likes and 116 comments per post.
Thebackyardfarmco shows up in the InstME index as a Home & DIY account, 202.2K followers, 1,296 posts.
For Home & DIY accounts with 100K–1M followers, Thebackyardfarmco's 6.63% engagement rate is in the top quarter (median: 0.63%), a read from 436 accounts in the InstME index.
The like-to-comment split is roughly 115 to one, indicating an audience that mostly engages through likes.
Thebackyardfarmco's videos average 738.2K views, about 3.7× its follower count, so content routinely reaches well past current followers.
Thebackyardfarmco currently publishes less than one post per week.
Thebackyardfarmco follows only 687 accounts while being followed by 202.2K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$2,800–$5,300
Based on 202.2K followers and a 6.63% engagement rate, a single sponsored post by Thebackyardfarmco is worth an estimated $2,800–$5,300. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
Secondary: Food
| Metric | Thebackyardfarmco | Cohort median |
|---|---|---|
| Engagement rate | 6.63% | 0.63% |
| Average likes | 13,292 | 1,415 |
| Average comments | 116 | 30 |
| Posts per week | 0.06 | 2.05 |
Median values from 436 Home & DIY accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Thebackyardfarmco | Cohort median |
|---|---|---|
| Engagement rate | 6.63% | 0.57% |
| Average likes | 13,292 | 1,003 |
| Average comments | 116 | 26 |
| Posts per week | 0.06 | 2.22 |
Median values from 86 Home & DIY accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 24, 2026
The Backyard Farm Company is a home & diy brand based in United States on Instagram, with 202.2K followers.
The Backyard Farm Company posts on Instagram as @thebackyardfarmco.
The Backyard Farm Company has 202,166 followers on Instagram (202.2K) as of Sep 24, 2026.
The Backyard Farm Company's engagement rate is 6.63%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.63%) for Home & DIY accounts with 100K–1M followers in the InstME index.
Posts by The Backyard Farm Company average 13,292 likes and 116 comments.
The Backyard Farm Company posts less than once a week on average.
The Backyard Farm Company is registered as a business account on Instagram.
The Backyard Farm Company is categorized as a home & diy and food account in the InstME index, based on the profile's bio and Instagram category across 1,296 posts.
Total Posts
1,296
Avg Comments
116
Engagement
0.02%
The Backyard Farm Company's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from The Backyard Farm Company is estimated at $2,800 to $5,300. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
