The Italian family recipe that brings people together, since 1877 #Tasteslikefamily
Followers
205.5K
Following
197
Total Posts
Engagement Rate
2.33%
Avg Likes
4,701
Avg Comments
Barilla is a verified Food brand on Instagram, tracked in the InstME index with 205.5K followers. Content spans food and parenting. To date Barilla has posted 1,336 times, currently less than one post a week. Engagement runs at 2.33%, or about 4,701 likes and 78 comments per post.
Barilla is a Food account whose 1,336 posts have grown a following of 205.5K on Instagram.
Compared with 1,551 other Food accounts with 100K–1M followers in the InstME index, Barilla's 2.33% engagement rate is above the median of 0.74%.
One comment lands for every 60 likes, which reads as an audience that mostly engages through likes.
Posting frequency for Barilla sits at less than one post per week.
With 205.5K followers but only 197 accounts followed back, Barilla shows the ratio of a well-established account.
Estimated sponsored-post value
$1,700–$3,100
Based on 205.5K followers and a 2.33% engagement rate, a single sponsored post by Barilla is worth an estimated $1,700–$3,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Secondary: Parenting
| Metric | Barilla | Cohort median |
|---|---|---|
| Engagement rate | 2.33% | 0.74% |
| Average likes | 4,701 | 1,665 |
| Average comments | 78 | 54 |
| Posts per week | 0.27 | 0.91 |
Median values from 1,551 Food accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 14, 2026
Barilla is a verified food brand on Instagram, with 205.5K followers.
Barilla has 205,456 followers on Instagram (205.5K) as of Jul 14, 2026.
Barilla's engagement rate is 2.33%, calculated from average likes and comments per post relative to followers. That is above the median of 0.74% for Food accounts with 100K–1M followers in the InstME index.
Posts by Barilla average 4,701 likes and 78 comments.
Barilla posts less than once a week on average.
Barilla is registered as a business account on Instagram and is verified.
Barilla is categorized as a food and parenting account in the InstME index, based on the profile's bio and Instagram category across 1,336 posts.
Yes. Barilla carries the blue verified badge on Instagram.
A sponsored post from Barilla is estimated at $1,700 to $3,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
1,336
78
Posts / Week
0.27
Growth Score
46.6 / 100
Follower Ratio
1042.9×
Engagement
0.77%
