Dad, husband, President, citizen.
Outreach This Creator For FreeFollowers
42.6M
Following
10
Total Posts
Engagement Rate
0.93%
Avg Likes
393,194
Avg Comments
On Instagram, Barack Obama is a verified Parenting creator with an audience of 42.6M. The account has published 1,187 posts, currently around 2 posts a week. Engagement runs at 0.93%, or about 393,194 likes and 3,987 comments per post.
Tracked in the InstME index, Barackobama is a Parenting account with 42.6M followers and a back catalogue of 1,187 posts.
Barackobama records a 0.93% engagement rate, below the median of 1.45% for the 292 Parenting accounts with over 1M followers tracked in the InstME index.
The like-to-comment split is roughly 99 to one, indicating an audience that mostly engages through likes.
Barackobama keeps a posting cadence of about one post per week.
Barackobama keeps its following list short (10) relative to 42.6M followers, as established creators and brands tend to.
Estimated sponsored-post value
$150,000–$280,000
Based on 42.6M followers and a 0.93% engagement rate, a single sponsored post by Barackobama is worth an estimated $150,000–$280,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Parenting creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Parenting
| Metric | Barackobama | Cohort median |
|---|---|---|
| Engagement rate | 0.93% | 1.45% |
| Average likes | 393,194 | 29,157 |
| Average comments | 3,987 | 462 |
| Posts per week | 1.78 | 0.87 |
Median values from 292 Parenting accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 27, 2026
Barack Obama is a verified parenting creator on Instagram, with 42.6M followers.
Barack Obama posts on Instagram as @barackobama.
Barack Obama has 42,589,340 followers on Instagram (42.6M) as of Apr 27, 2026.
Barack Obama's engagement rate is 0.93%, calculated from average likes and comments per post relative to followers. That is below the median of 1.45% for Parenting accounts with over 1M followers in the InstME index.
Posts by Barack Obama average 393,194 likes and 3,987 comments.
Barack Obama posts about 2 times per week on average.
Barack Obama is registered as a creator account on Instagram and is verified.
Barack Obama is categorized as a parenting account in the InstME index, based on the profile's bio and Instagram category across 1,187 posts.
Yes. Barack Obama carries the blue verified badge on Instagram.
1,187
3,987
Posts / Week
1.78
Growth Score
18.6 / 100
Follower Ratio
4258934.0×
Engagement
0.51%
A sponsored post from Barack Obama is estimated at $150,000 to $280,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
