Dad, husband, President, citizen.
Outreach This Creator For FreeOn Instagram, Barack Obama is a verified Parenting creator with an audience of 42.6M. The account has published 1,187 posts, currently around 2 posts a week. Engagement runs at 0.93%, or about 393,194 likes and 3,987 comments per post.
Tracked in the InstME index, Barackobama is a Parenting account with 42.6M followers and a back catalogue of 1,187 posts.
Barackobama records a 0.93% engagement rate, below the median of 1.45% for the 292 Parenting accounts with over 1M followers tracked in the InstME index.
The like-to-comment split is roughly 99 to one, indicating an audience that mostly engages through likes.
Barackobama keeps a posting cadence of about one post per week.
Barackobama keeps its following list short (10) relative to 42.6M followers, as established creators and brands tend to.
Estimated sponsored-post value
$150,000–$280,000
Based on 42.6M followers and a 0.93% engagement rate, a single sponsored post by Barackobama is worth an estimated $150,000–$280,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Parenting creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Parenting
| Metric | Barackobama | Cohort median |
|---|---|---|
| Engagement rate | 0.93% | 1.45% |
| Average likes | 393,194 | 29,157 |
| Average comments | 3,987 | 462 |
| Posts per week | 1.78 | 0.87 |
Median values from 292 Parenting accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 27, 2026
Barack Obama is a verified parenting creator on Instagram, with 42.6M followers.
Barack Obama posts on Instagram as @barackobama.
Barack Obama has 42,589,340 followers on Instagram (42.6M) as of Apr 27, 2026.
Barack Obama's engagement rate is 0.93%, calculated from average likes and comments per post relative to followers. That is below the median of 1.45% for Parenting accounts with over 1M followers in the InstME index.
Posts by Barack Obama average 393,194 likes and 3,987 comments.
Barack Obama posts about 2 times per week on average.
Barack Obama is registered as a creator account on Instagram and is verified.
Barack Obama is categorized as a parenting account in the InstME index, based on the profile's bio and Instagram category across 1,187 posts.
Yes. Barack Obama carries the blue verified badge on Instagram.
Total Posts
1,187
Avg Comments
3,987
Engagement
0.51%
A sponsored post from Barack Obama is estimated at $150,000 to $280,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
