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Lucy Hale is a verified Parenting creator. The account has built 23.2M followers on Instagram. To date Lucy Hale has posted 1,271 times, currently less than one post a week. Posts average 117,808 likes and 730 comments, an engagement rate of 0.51%.
Counting 23.2M followers and 1,271 posts, Lucyhale sits in the InstME index as a Parenting account.
Compared with 292 other Parenting accounts with over 1M followers in the InstME index, Lucyhale's 0.51% engagement rate is below the median of 1.45%.
Comments arrive at about one per 161 likes, a sign of an audience that mostly engages through likes.
Lucyhale maintains a rhythm of less than one post per week.
With 23.2M followers but only 1,375 accounts followed back, Lucyhale shows the ratio of a well-established account.
Estimated sponsored-post value
$81,000–$150,000
Based on 23.2M followers and a 0.51% engagement rate, a single sponsored post by Lucyhale is worth an estimated $81,000–$150,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Parenting creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Parenting
| Metric | Lucyhale | Cohort median |
|---|---|---|
| Engagement rate | 0.51% | 1.45% |
| Average likes | 117,808 | 29,157 |
| Average comments | 730 | 462 |
| Posts per week | 0.87 | 0.87 |
Median values from 292 Parenting accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
Lucy Hale is a verified parenting creator on Instagram, with 23.2M followers.
Lucy Hale posts on Instagram as @lucyhale.
Lucy Hale has 23,187,637 followers on Instagram (23.2M) as of Apr 23, 2026.
Lucy Hale's engagement rate is 0.51%, calculated from average likes and comments per post relative to followers. That is below the median of 1.45% for Parenting accounts with over 1M followers in the InstME index.
Posts by Lucy Hale average 117,808 likes and 730 comments.
Lucy Hale posts less than once a week on average.
Lucy Hale is registered as a creator account on Instagram and is verified.
Lucy Hale is categorized as a parenting account in the InstME index, based on the profile's bio and Instagram category across 1,271 posts.
Yes. Lucy Hale carries the blue verified badge on Instagram.
Total Posts
1,271
Avg Comments
730
Engagement
0%
A sponsored post from Lucy Hale is estimated at $81,000 to $150,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
