Becky Sue Wilberding Easy baking & step-by-step recipes Baker•Recipe Developer•Food Photographer•Photo Stylist•Culinary Creator Central Coast, CA
Outreach This Creator For FreeFollowers
37.9K
Following
4.5K
Total Posts
Engagement Rate
0.17%
Avg Likes
53
Avg Comments
Becky Sue | Baking The Goods is a Food creator on Instagram, tracked in the InstME index with 37.9K followers. The account posts mainly around food and photography topics. Becky Sue | Baking The Goods has shared 5,529 posts to date, currently around 4 posts a week. Typical posts draw 53 likes and 9 comments, putting engagement at 0.17%.
As a Food account, Bakingthegoods reaches 37.9K followers on Instagram across 5,529 published posts.
Bakingthegoods's 0.17% engagement rate is in the bottom quarter (median: 0.75%) among Food accounts with 10K–100K followers, measured across 7,981 accounts in the InstME index.
Followers weigh in with a comment about every 6 likes, an unusually discussion-heavy audience.
Bakingthegoods's videos average 17 views per post.
Lately Bakingthegoods has been publishing about 4 posts per week.
Estimated sponsored-post value
$130–$250
Based on 37.9K followers and a 0.17% engagement rate, a single sponsored post by Bakingthegoods is worth an estimated $130–$250. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Secondary: Photography
| Metric | Bakingthegoods | Cohort median |
|---|---|---|
| Engagement rate | 0.17% | 0.75% |
| Average likes | 53 | 177 |
| Average comments | 9 | 10 |
| Posts per week | 4.49 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 7, 2026
Becky Sue | Baking The Goods is a food creator on Instagram, with 37.9K followers.
Becky Sue | Baking The Goods posts on Instagram as @bakingthegoods.
Becky Sue | Baking The Goods has 37,870 followers on Instagram (37.9K) as of Apr 7, 2026.
Becky Sue | Baking The Goods's engagement rate is 0.17%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.75%) for Food accounts with 10K–100K followers in the InstME index.
Posts by Becky Sue | Baking The Goods average 53 likes and 9 comments.
Becky Sue | Baking The Goods posts about 4 times per week on average.
Becky Sue | Baking The Goods is registered as a creator account on Instagram.
Becky Sue | Baking The Goods is categorized as a food and photography account in the InstME index, based on the profile's bio and Instagram category across 5,529 posts.
5,529
9
Avg Views
17
Posts / Week
4.49
Growth Score
3.4 / 100
Engagement
0.01%
A sponsored post from Becky Sue | Baking The Goods is estimated at $130 to $250. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
