@
InfluencerBlogger
Becky Sue Wilberding Easy baking & step-by-step recipes Baker•Recipe Developer•Food Photographer•Photo Stylist•Culinary Creator Central Coast, CA
bakingthegoods.com/Audience
Browse top profilesFollowers
37.9K
Following
4.5K
Total Posts
Engagement & Performance
Engagement Rate
0.17%
Avg Likes
53
Avg Comments
What the numbers say about @bakingthegoods
@bakingthegoods is a Food account on Instagram with 37.9K followers and 5,529 published posts.
Compared with 2,352 other Food accounts with 10K–100K followers in the InstME index, @bakingthegoods's 0.17% engagement rate is in the bottom quarter (median: 0.9%).
The comment-to-like ratio works out to one comment per 6 likes, pointing to an unusually discussion-heavy audience.
Video posts from @bakingthegoods average 17 views.
Recent posting activity averages about 4 posts per week.
@bakingthegoods vs similar accounts
| Metric | @bakingthegoods | Cohort median |
|---|---|---|
| Engagement rate | 0.17% | 0.9% |
| Average likes | 53 | 206 |
| Average comments | 9 | 12 |
| Posts per week | 4.49 | 0.74 |
Median values from 2,352 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Apr 7, 2026
How @bakingthegoods's engagement rate is calculated
Engagement rate is the average interactions per post divided by followers. For @bakingthegoods: (53 avg likes + 9 avg comments) ÷ 37,870 followers × 100 ≈ 0.17%.
Frequently asked questions about @bakingthegoods
How many followers does @bakingthegoods have?
@bakingthegoods has 37,870 followers on Instagram (37.9K) as of Apr 7, 2026.
What is @bakingthegoods's engagement rate?
@bakingthegoods's engagement rate is 0.17%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.9%) for Food accounts with 10K–100K followers in the InstME index.
How many likes does @bakingthegoods average per post?
Posts by @bakingthegoods average 53 likes and 9 comments.
How often does @bakingthegoods post on Instagram?
@bakingthegoods posts about 4 times per week on average.
Is @bakingthegoods a business or creator account?
@bakingthegoods is registered as a creator account on Instagram.
