@bakesbybrownsugar
Explore Food CreatorsEngineer by Day, Baker by Night And your best baking buddy, helping you with recipes that educate and inspire! ⬇️ GET RECIPES HERE!
Outreach This Creator For FreeFollowers
47.4K
Following
2.2K
Total Posts
Engagement Rate
0.43%
Avg Likes
142
Avg Comments
Cheryl Norris | Baking & Dessert Recipes is a Food brand. The account has built 47.4K followers on Instagram. Its posts sit across food and pets. The account has published 805 posts, currently around 5 posts a week. Posts average 142 likes and 62 comments, an engagement rate of 0.43%.
Counting 47.4K followers and 805 posts, Bakesbybrownsugar sits in the InstME index as a Food account.
Benchmarked against 7,981 Food accounts with 10K–100K followers, Bakesbybrownsugar posts a 0.43% engagement rate that is below the median of 0.75%.
The comment-to-like ratio works out to one comment per 2 likes, pointing to an unusually discussion-heavy audience.
Video content from Bakesbybrownsugar draws about 100.6 views.
Bakesbybrownsugar's output runs to about 5 posts per week.
Estimated sponsored-post value
$170–$310
Based on 47.4K followers and a 0.43% engagement rate, a single sponsored post by Bakesbybrownsugar is worth an estimated $170–$310. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Secondary: Pets
| Metric | Bakesbybrownsugar | Cohort median |
|---|---|---|
| Engagement rate | 0.43% | 0.75% |
| Average likes | 142 | 177 |
| Average comments | 62 | 10 |
| Posts per week | 4.66 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 7, 2026
Cheryl Norris | Baking & Dessert Recipes is a food brand on Instagram, with 47.4K followers.
Cheryl Norris | Baking & Dessert Recipes posts on Instagram as @bakesbybrownsugar.
Cheryl Norris | Baking & Dessert Recipes has 47,420 followers on Instagram (47.4K) as of Apr 7, 2026.
Cheryl Norris | Baking & Dessert Recipes's engagement rate is 0.43%, calculated from average likes and comments per post relative to followers. That is below the median of 0.75% for Food accounts with 10K–100K followers in the InstME index.
Posts by Cheryl Norris | Baking & Dessert Recipes average 142 likes and 62 comments.
Cheryl Norris | Baking & Dessert Recipes posts about 5 times per week on average.
Cheryl Norris | Baking & Dessert Recipes is registered as a business account on Instagram.
805
62
Avg Views
101
Posts / Week
4.66
Growth Score
8.6 / 100
Engagement
0%
Cheryl Norris | Baking & Dessert Recipes is categorized as a food and pets account in the InstME index, based on the profile's bio and Instagram category across 805 posts.
A sponsored post from Cheryl Norris | Baking & Dessert Recipes is estimated at $170 to $310. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
