The Great Australian Bake Off is a verified Food creator based in Australia, with 20.9K followers on Instagram. The Great Australian Bake Off has shared 1,041 posts to date, currently less than one post a week. Typical posts draw 687 likes and 20 comments, putting engagement at 3.39%.
Bakeoffau operates a Food account on Instagram, pairing 20.9K followers with 1,041 posts.
Bakeoffau records a 3.39% engagement rate, in the top quarter (median: 0.75%) for the 7,981 Food accounts with 10K–100K followers tracked in the InstME index.
At one comment per 34 likes, the ratio points to a healthy amount of conversation.
Video posts from Bakeoffau average 7.5K views, about 36% follower reach per post.
Over recent weeks, Bakeoffau has published less than one post per week.
InstME estimates 0% of Bakeoffau's followers are low-quality or inactive, for an audience-quality score of 100/100, a strong signal of genuine reach.
Bakeoffau keeps its following list short (154) relative to 20.9K followers, as established creators and brands tend to.
Estimated sponsored-post value
$250–$460
Based on 20.9K followers and a 3.39% engagement rate, a single sponsored post by Bakeoffau is worth an estimated $250–$460. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Bakeoffau | Cohort median |
|---|---|---|
| Engagement rate | 3.39% | 0.75% |
| Average likes | 687 | 177 |
| Average comments | 20 | 10 |
| Posts per week | 0.3 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Bakeoffau | Cohort median |
|---|---|---|
| Engagement rate | 3.39% | 0.46% |
| Average likes | 687 | 85 |
| Average comments | 20 | 4 |
| Posts per week | 0.3 | 0.7 |
Median values from 140 Food accounts in Australia with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 8, 2026
The Great Australian Bake Off is a verified food creator based in Australia on Instagram, with 20.9K followers.
The Great Australian Bake Off posts on Instagram as @bakeoffau.
The Great Australian Bake Off has 20,867 followers on Instagram (20.9K) as of Apr 8, 2026.
The Great Australian Bake Off's engagement rate is 3.39%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.75%) for Food accounts with 10K–100K followers in the InstME index.
Posts by The Great Australian Bake Off average 687 likes and 20 comments.
The Great Australian Bake Off posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of The Great Australian Bake Off's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Total Posts
1,041
Avg Comments
20
More women than men · mostly 25–44
Typical for Food creators in Australia, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Engagement
0.08%
The Great Australian Bake Off is registered as a creator account on Instagram and is verified.
The Great Australian Bake Off is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 1,041 posts.
The Great Australian Bake Off's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. The Great Australian Bake Off carries the blue verified badge on Instagram.
A sponsored post from The Great Australian Bake Off is estimated at $250 to $460. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
