Backstreet Into The Millennium: @spherevegas July/Aug HOMECOMING: Live in Germany Sept/Oct 🌐💫🩵 Millennium 2.0 out now!
Followers
6.2M
Following
1.1K
Total Posts
Engagement Rate
1.33%
Avg Likes
80,017
Avg Comments
Backstreet Boys runs a verified Music creator account based in Germany with 6.2M followers on Instagram. The account has published 3,448 posts, currently less than one post a week. Posts average 80,017 likes and 2,447 comments, an engagement rate of 1.33%.
Backstreetboys has built an audience of 6.2M followers on Instagram over 3,448 posts as a Music account.
Among 1,001 Music accounts with over 1M followers in the InstME index, Backstreetboys's 1.33% engagement rate comes in above the median of 1.04%.
Comments arrive at about one per 33 likes, a sign of a healthy amount of conversation.
Backstreetboys's videos average 564.8K views per post.
Lately Backstreetboys has been publishing less than one post per week.
At 100/100 on audience quality, Backstreetboys carries an estimated 0% low-quality or inactive followers, a strong signal of genuine reach.
The account follows just 1,082 others against 6.2M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$29,000–$54,000
Based on 6.2M followers and a 1.33% engagement rate, a single sponsored post by Backstreetboys is worth an estimated $29,000–$54,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Backstreetboys | Cohort median |
|---|---|---|
| Engagement rate | 1.33% | 1.04% |
| Average likes | 80,017 | 25,754 |
| Average comments | 2,447 | 441 |
| Posts per week | 0.72 | 0.76 |
Median values from 1,001 Music accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Backstreetboys | Cohort median |
|---|---|---|
| Engagement rate | 1.33% | 0.76% |
| Average likes | 80,017 | 18,062 |
| Average comments | 2,447 | 266 |
| Posts per week | 0.72 | 2.28 |
Median values from 69 accounts in Germany with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 5, 2026
Backstreet Boys is a verified music creator based in Germany on Instagram, with 6.2M followers.
Backstreet Boys posts on Instagram as @backstreetboys.
Backstreet Boys has 6,213,858 followers on Instagram (6.2M) as of Apr 5, 2026.
Backstreet Boys's engagement rate is 1.33%, calculated from average likes and comments per post relative to followers. That is above the median of 1.04% for Music accounts with over 1M followers in the InstME index.
Posts by Backstreet Boys average 80,017 likes and 2,447 comments.
Backstreet Boys posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Backstreet Boys's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Backstreet Boys is registered as a creator account on Instagram and is verified.
Backstreet Boys is categorized as a music account in the InstME index, based on the profile's bio and Instagram category across 3,448 posts.
3,448
2,447
Avg Views
564,769
Posts / Week
0.72
Growth Score
26.6 / 100
More men than women · mostly 16–30
Typical for Music creators in Germany, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
Engagement
1.46%
Backstreet Boys's profile places the account in Germany. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Backstreet Boys carries the blue verified badge on Instagram.
A sponsored post from Backstreet Boys is estimated at $29,000 to $54,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
