🏳️🌈Einfache & saisonale Backrezepte 🥐 Rezeptentwicklung & Foodfotografie Also me: @letterbube Bekannt aus dem „ARD Buffet“ Co Founder of:
Markus Hummel | Backrezepte is a verified Business brand on Instagram, tracked in the InstME index with 43.1K followers. The account posts mainly around business and lifestyle topics. Markus Hummel | Backrezepte has shared 2,351 posts to date, currently less than one post a week. Engagement runs at 5.23%, or about 2,202 likes and 51 comments per post.
Backbube is a Business account whose 2,351 posts have grown a following of 43.1K on Instagram.
Compared with 5,335 other Business accounts with 10K–100K followers in the InstME index, Backbube's 5.23% engagement rate is in the top quarter (median: 1.46%).
The comment-to-like ratio works out to one comment per 44 likes, pointing to a healthy amount of conversation.
Backbube maintains a rhythm of less than one post per week.
Estimated sponsored-post value
$600–$1,100
Based on 43.1K followers and a 5.23% engagement rate, a single sponsored post by Backbube is worth an estimated $600–$1,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 25–44
Typical for Business creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
Secondary: Lifestyle
| Metric | Backbube | Cohort median |
|---|---|---|
| Engagement rate | 5.23% | 1.46% |
| Average likes | 2,202 | 334 |
| Average comments | 51 | 22 |
| Posts per week | 0.38 | 0.33 |
Median values from 5,335 Business accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 13, 2026
Markus Hummel | Backrezepte is a verified business brand on Instagram, with 43.1K followers.
Markus Hummel | Backrezepte posts on Instagram as @backbube.
Markus Hummel | Backrezepte has 43,090 followers on Instagram (43.1K) as of Sep 13, 2026.
Markus Hummel | Backrezepte's engagement rate is 5.23%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 1.46%) for Business accounts with 10K–100K followers in the InstME index.
Posts by Markus Hummel | Backrezepte average 2,202 likes and 51 comments.
Markus Hummel | Backrezepte posts less than once a week on average.
Markus Hummel | Backrezepte is registered as a business account on Instagram and is verified.
Markus Hummel | Backrezepte is categorized as a business and lifestyle account in the InstME index, based on the profile's bio and Instagram category across 2,351 posts.
Avg Comments
51
Engagement
0%
Yes. Markus Hummel | Backrezepte carries the blue verified badge on Instagram.
A sponsored post from Markus Hummel | Backrezepte is estimated at $600 to $1,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
