An integrated marketing agency operating at the center of brand, community and performance. #backbonemedia
Outreach This Creator For FreeFollowers
8.5K
Following
2K
Total Posts
Engagement Rate
1.38%
Avg Likes
113
Avg Comments
Backbone Media is a Business brand on Instagram, tracked in the InstME index with 8.5K followers. To date Backbone Media has posted 1,488 times, currently less than one post a week. Posts average 113 likes and 5 comments, an engagement rate of 1.38%.
Backbonemedia has built an audience of 8.5K followers on Instagram over 1,488 posts as a Business account.
Among 5,774 Business accounts with 1K–10K followers in the InstME index, Backbonemedia's 1.38% engagement rate comes in in the bottom quarter (median: 4.58%).
Comments arrive at about one per 23 likes, a sign of a healthy amount of conversation.
Backbonemedia maintains a rhythm of less than one post per week.
Estimated sponsored-post value
$41–$77
Based on 8.5K followers and a 1.38% engagement rate, a single sponsored post by Backbonemedia is worth an estimated $41–$77. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 25–44
Typical for Business creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
| Metric | Backbonemedia | Cohort median |
|---|---|---|
| Engagement rate | 1.38% | 4.58% |
| Average likes | 113 | 120 |
| Average comments | 5 | 13 |
| Posts per week | 0.09 | 0.24 |
Median values from 5,774 Business accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Apr 23, 2026
Backbone Media is a business brand on Instagram, with 8.5K followers.
Backbone Media posts on Instagram as @backbonemedia.
Backbone Media has 8,531 followers on Instagram (8.5K) as of Apr 23, 2026.
Backbone Media's engagement rate is 1.38%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 4.58%) for Business accounts with 1K–10K followers in the InstME index.
Posts by Backbone Media average 113 likes and 5 comments.
Backbone Media posts less than once a week on average.
Backbone Media is registered as a business account on Instagram.
Backbone Media is categorized as a business account in the InstME index, based on the profile's bio and Instagram category across 1,488 posts.
A sponsored post from Backbone Media is estimated at $41 to $77. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
1,488
5
Posts / Week
0.09
Growth Score
27.6 / 100
Follower Ratio
4.3×
Engagement
59%
