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Backbay is a verified business account based in India. The account has built 8.7K followers on Instagram. Backbay has shared 137 posts to date, currently around 2 posts a week. Engagement runs at 2.31%, or about 191 likes and 9 comments per post.
Backbaylife has built an audience of 8.7K followers on Instagram over 137 posts as a business account.
Backbaylife's average post pulls 191 likes and 9 comments, roughly one interaction per 43 followers.
Roughly one in 21 likes comes with a comment, a healthy amount of conversation.
Recent posting activity averages about 2 posts per week.
The account follows just 9 others against 8.7K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$70–$130
Based on 8.7K followers and a 2.31% engagement rate, a single sponsored post by Backbaylife is worth an estimated $70–$130. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Backbaylife | Cohort median |
|---|---|---|
| Engagement rate | 2.31% | 5.05% |
| Average likes | 191 | 127 |
| Average comments | 9 | 12 |
| Posts per week | 2.41 | 0.26 |
Median values from 177,679 accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Backbaylife | Cohort median |
|---|---|---|
| Engagement rate | 2.31% | 5.5% |
| Average likes | 191 | 164 |
| Average comments | 9 | 9 |
| Posts per week | 2.41 | 0.35 |
Median values from 635 accounts in India with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 25, 2026
Backbay is a verified Instagram brand based in India on Instagram, with 8.7K followers.
Backbay posts on Instagram as @backbaylife.
Backbay has 8,660 followers on Instagram (8.7K) as of Aug 25, 2026.
Backbay's engagement rate is 2.31%, calculated from average likes and comments per post relative to followers.
Posts by Backbay average 191 likes and 9 comments.
Backbay posts about 2 times per week on average.
Backbay is registered as a business account on Instagram and is verified.
Backbay's profile places the account in India. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Backbay carries the blue verified badge on Instagram.
A sponsored post from Backbay is estimated at $70 to $130. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Total Posts
137
Avg Comments
9
Engagement
0.49%
