Swedish Latina in NYC, advocating for clean & inclusive beauty | Founder & CEO of @myceremonia | Forbes 30 under 30 alum
Babba C Rivera is a verified Business creator, with 173.8K followers on Instagram. Its posts sit across business and beauty. The account has published 3,881 posts, currently less than one post a week. Typical posts draw 2,009 likes and 75 comments, putting engagement at 1.2%.
Tracked in the InstME index, Babba is a Business account with 173.8K followers and a back catalogue of 3,881 posts.
Against 1,742 Business accounts with 100K–1M followers in the InstME index, Babba's 1.2% engagement rate lands in line with the median of 1.25%.
Followers leave about one comment for every 27 likes, a healthy amount of conversation.
Babba keeps a posting cadence of less than one post per week.
Estimated sponsored-post value
$730–$1,400
Based on 173.8K followers and a 1.2% engagement rate, a single sponsored post by Babba is worth an estimated $730–$1,400. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 25–44
Typical for Business creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
Secondary: Beauty
| Metric | Babba | Cohort median |
|---|---|---|
| Engagement rate | 1.2% | 1.25% |
| Average likes | 2,009 | 2,990 |
| Average comments | 75 | 92 |
| Posts per week | 0.06 | 0.39 |
Median values from 1,742 Business accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 3, 2026
Babba C Rivera is a verified business creator on Instagram, with 173.8K followers.
Babba C Rivera posts on Instagram as @babba.
Babba C Rivera has 173,804 followers on Instagram (173.8K) as of Sep 3, 2026.
Babba C Rivera's engagement rate is 1.2%, calculated from average likes and comments per post relative to followers. That is in line with the median of 1.25% for Business accounts with 100K–1M followers in the InstME index.
Posts by Babba C Rivera average 2,009 likes and 75 comments.
Babba C Rivera posts less than once a week on average.
Babba C Rivera is registered as a creator account on Instagram and is verified.
Babba C Rivera is categorized as a business and beauty account in the InstME index, based on the profile's bio and Instagram category across 3,881 posts.
Yes. Babba C Rivera carries the blue verified badge on Instagram.
Total Posts
3,881
Avg Comments
75
Engagement
17.81%
A sponsored post from Babba C Rivera is estimated at $730 to $1,400. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
