Shelby Matthews runs a verified Travel creator account with 53.9K followers on Instagram. Content spans travel and parenting. To date Shelby Matthews has posted 1,117 times, currently less than one post a week. Typical posts draw 284 likes and 40 comments, putting engagement at 0.6%.
Azfamilyguide is a Travel account whose 1,117 posts have grown a following of 53.9K on Instagram.
Benchmarked against 2,887 Travel accounts with 10K–100K followers, Azfamilyguide posts a 0.6% engagement rate that is below the median of 1.02%.
Followers weigh in with a comment about every 7 likes, an unusually discussion-heavy audience.
Recent posting activity averages less than one post per week.
Estimated sponsored-post value
$190–$350
Based on 53.9K followers and a 0.6% engagement rate, a single sponsored post by Azfamilyguide is worth an estimated $190–$350. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Travel creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Travel
Secondary: Parenting
| Metric | Azfamilyguide | Cohort median |
|---|---|---|
| Engagement rate | 0.6% | 1.02% |
| Average likes | 284 | 250 |
| Average comments | 40 | 14 |
| Posts per week | 0.11 | 0.54 |
Median values from 2,887 Travel accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Jul 15, 2026
Shelby Matthews is a verified travel creator on Instagram, with 53.9K followers.
Shelby Matthews posts on Instagram as @azfamilyguide.
Shelby Matthews has 53,949 followers on Instagram (53.9K) as of Jul 15, 2026.
Shelby Matthews's engagement rate is 0.6%, calculated from average likes and comments per post relative to followers. That is below the median of 1.02% for Travel accounts with 10K–100K followers in the InstME index.
Posts by Shelby Matthews average 284 likes and 40 comments.
Shelby Matthews posts less than once a week on average.
Shelby Matthews is registered as a creator account on Instagram and is verified.
Total Posts
1,117
Avg Comments
40
Engagement
0%
Shelby Matthews is categorized as a travel and parenting account in the InstME index, based on the profile's bio and Instagram category across 1,117 posts.
Yes. Shelby Matthews carries the blue verified badge on Instagram.
A sponsored post from Shelby Matthews is estimated at $190 to $350. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
