🌵Family of 5 life 🤰Baby #4 coming Summer 2026 ☀️The best spots in Arizona 🧡Family travel destinations & guides
Followers
53.9K
Following
2.9K
Total Posts
Engagement Rate
0.6%
Avg Likes
284
Avg Comments
Shelby Matthews runs a verified Travel creator account with 53.9K followers on Instagram. Content spans travel and parenting. To date Shelby Matthews has posted 1,117 times, currently less than one post a week. Typical posts draw 284 likes and 40 comments, putting engagement at 0.6%.
Azfamilyguide is a Travel account whose 1,117 posts have grown a following of 53.9K on Instagram.
Benchmarked against 2,887 Travel accounts with 10K–100K followers, Azfamilyguide posts a 0.6% engagement rate that is below the median of 1.02%.
Followers weigh in with a comment about every 7 likes, an unusually discussion-heavy audience.
Recent posting activity averages less than one post per week.
Estimated sponsored-post value
$190–$350
Based on 53.9K followers and a 0.6% engagement rate, a single sponsored post by Azfamilyguide is worth an estimated $190–$350. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Travel creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Travel
Secondary: Parenting
| Metric | Azfamilyguide | Cohort median |
|---|---|---|
| Engagement rate | 0.6% | 1.02% |
| Average likes | 284 | 250 |
| Average comments | 40 | 14 |
| Posts per week | 0.11 | 0.54 |
Median values from 2,887 Travel accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Shelby Matthews is a verified travel creator on Instagram, with 53.9K followers.
Shelby Matthews posts on Instagram as @azfamilyguide.
Shelby Matthews has 53,949 followers on Instagram (53.9K) as of Jul 15, 2026.
Shelby Matthews's engagement rate is 0.6%, calculated from average likes and comments per post relative to followers. That is below the median of 1.02% for Travel accounts with 10K–100K followers in the InstME index.
Posts by Shelby Matthews average 284 likes and 40 comments.
Shelby Matthews posts less than once a week on average.
Shelby Matthews is registered as a creator account on Instagram and is verified.
Shelby Matthews is categorized as a travel and parenting account in the InstME index, based on the profile's bio and Instagram category across 1,117 posts.
Yes. Shelby Matthews carries the blue verified badge on Instagram.
1,117
40
Posts / Week
0.11
Growth Score
12 / 100
Follower Ratio
18.4×
Engagement
21.48%
A sponsored post from Shelby Matthews is estimated at $190 to $350. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
