Australian Government runs a verified News brand account with 247.4K followers on Instagram. To date Australian Government has posted 1,277 times, currently around 6 posts a week. Posts average 897 likes and 29 comments, an engagement rate of 0.37%.
Ausgov has built an audience of 247.4K followers on Instagram over 1,277 posts as a News account.
Benchmarked against accounts with 100K–1M followers, the 0.37% engagement rate Ausgov posts is in the bottom 29%.
Followers weigh in with a comment about every 31 likes, a healthy amount of conversation.
Ausgov's output runs to about 6 posts per week.
On audience quality, Ausgov lands at 100/100, an estimated 0% of followers read as low-quality or inactive, a strong signal of genuine reach.
The account follows just 16 others against 247.4K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$870–$1,600
Based on 247.4K followers and a 0.37% engagement rate, a single sponsored post by Ausgov is worth an estimated $870–$1,600. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: News
| Metric | Ausgov | Cohort median |
|---|---|---|
| Engagement rate | 0.37% | 1.25% |
| Average likes | 897 | 2,985 |
| Average comments | 29 | 73 |
| Posts per week | 6.47 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 14, 2026
Australian Government is a verified news brand on Instagram, with 247.4K followers.
Australian Government posts on Instagram as @ausgov.
Australian Government has 247,413 followers on Instagram (247.4K) as of Jul 14, 2026.
Australian Government's engagement rate is 0.37%, calculated from average likes and comments per post relative to followers.
Posts by Australian Government average 897 likes and 29 comments.
Australian Government posts about 6 times per week on average.
InstME's audience-quality analysis estimates about 0% of Australian Government's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Total Posts
1,277
Avg Comments
29
Engagement
2.94%
Australian Government is registered as a business account on Instagram and is verified.
Australian Government is categorized as a news account in the InstME index, based on the profile's bio and Instagram category across 1,277 posts.
Yes. Australian Government carries the blue verified badge on Instagram.
A sponsored post from Australian Government is estimated at $870 to $1,600. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
