RTL Nieuws runs a verified business account account based in Netherlands with 638.9K followers on Instagram. The account has published 24,763 posts, currently around 10 posts a week. Posts average 5,970 likes and 141 comments, an engagement rate of 0.96%.
As a business account, Rtlnieuws reaches 638.9K followers on Instagram across 24,763 published posts.
Benchmarked against accounts with 100K–1M followers, the 0.96% engagement rate Rtlnieuws posts is about average.
One comment lands for every 42 likes, which reads as a healthy amount of conversation.
Rtlnieuws's output runs to about 10 posts per week, more than one per day.
At 100/100 on audience quality, Rtlnieuws carries an estimated 0% low-quality or inactive followers, a strong signal of genuine reach.
The account follows just 125 others against 638.9K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$2,200–$4,200
Based on 638.9K followers and a 0.96% engagement rate, a single sponsored post by Rtlnieuws is worth an estimated $2,200–$4,200. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Rtlnieuws | Cohort median |
|---|---|---|
| Engagement rate | 0.96% | 1.25% |
| Average likes | 5,970 | 2,985 |
| Average comments | 141 | 73 |
| Posts per week | 9.88 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Rtlnieuws | Cohort median |
|---|---|---|
| Engagement rate | 0.96% | 0.97% |
| Average likes | 5,970 | 1,916 |
| Average comments | 141 | 55 |
| Posts per week | 9.88 | 2.24 |
Median values from 88 accounts in Netherlands with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 12, 2026
RTL Nieuws is a verified Instagram brand based in Netherlands on Instagram, with 638.9K followers.
RTL Nieuws posts on Instagram as @rtlnieuws.
RTL Nieuws has 638,863 followers on Instagram (638.9K) as of Jul 12, 2026.
RTL Nieuws's engagement rate is 0.96%, calculated from average likes and comments per post relative to followers.
Posts by RTL Nieuws average 5,970 likes and 141 comments.
RTL Nieuws posts about 10 times per week on average.
InstME's audience-quality analysis estimates about 0% of RTL Nieuws's followers are low-quality or inactive, giving an audience-quality score of 100/100.
RTL Nieuws is registered as a business account on Instagram and is verified.
Total Posts
24,763
Avg Comments
141
Engagement
0.11%
RTL Nieuws's profile places the account in Netherlands. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. RTL Nieuws carries the blue verified badge on Instagram.
A sponsored post from RTL Nieuws is estimated at $2,200 to $4,200. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
