The official account of Good Morning Britain | | itv.com/terms | Content shared on this page may be used on air
On Instagram, Good Morning Britain is a verified business account based in Germany with an audience of 624K. To date Good Morning Britain has posted 6,343 times, currently around 26 posts a week. Engagement runs at 0.79%, or about 4,643 likes and 317 comments per post.
On Instagram, Gmb runs a business account that has published 6,343 posts and gathered 624K followers.
Gmb's 0.79% engagement rate ranks about average among accounts with 100K–1M followers in the InstME index.
Followers leave about one comment for every 15 likes, an unusually discussion-heavy audience.
On average Gmb's video content earns 188.1K views, roughly 30% of the follower base per post.
Gmb keeps a posting cadence of about 26 posts per week, more than one per day.
Quality checks give Gmb 100/100; around 0% of the audience appears low-quality or inactive, a strong signal of genuine reach.
Gmb follows only 655 accounts while being followed by 624K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$2,200–$4,100
Based on 624K followers and a 0.79% engagement rate, a single sponsored post by Gmb is worth an estimated $2,200–$4,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Gmb | Cohort median |
|---|---|---|
| Engagement rate | 0.79% | 1.25% |
| Average likes | 4,643 | 2,985 |
| Average comments | 317 | 73 |
| Posts per week | 26.29 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Gmb | Cohort median |
|---|---|---|
| Engagement rate | 0.79% | 1.18% |
| Average likes | 4,643 | 2,900 |
| Average comments | 317 | 60 |
| Posts per week | 26.29 | 1.06 |
Median values from 340 accounts in Germany with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Mar 29, 2026
Good Morning Britain is a verified Instagram brand based in Germany on Instagram, with 624K followers.
Good Morning Britain posts on Instagram as @gmb.
Good Morning Britain has 623,988 followers on Instagram (624K) as of Mar 29, 2026.
Good Morning Britain's engagement rate is 0.79%, calculated from average likes and comments per post relative to followers.
Posts by Good Morning Britain average 4,643 likes and 317 comments.
Good Morning Britain posts about 26 times per week on average.
InstME's audience-quality analysis estimates about 0% of Good Morning Britain's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Good Morning Britain is registered as a business account on Instagram and is verified.
Good Morning Britain's profile places the account in Germany. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Total Posts
6,343
Avg Comments
317
Engagement
1.71%
Yes. Good Morning Britain carries the blue verified badge on Instagram.
A sponsored post from Good Morning Britain is estimated at $2,200 to $4,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
