African News from the BBC
Outreach This Creator For FreeFollowers
1.4M
Following
957
Total Posts
Engagement Rate
1.37%
Avg Likes
19,323
Avg Comments
BBC News Africa runs a verified business account account with 1.4M followers on Instagram. The account has published 6,929 posts, currently around 41 posts a week. Typical posts draw 19,323 likes and 320 comments, putting engagement at 1.37%.
Bbcafrica has built an audience of 1.4M followers on Instagram over 6,929 posts as a business account.
Bbcafrica averages 19,323 likes and 320 comments per post, roughly one interaction for every 73 of its followers.
One comment lands for every 60 likes, which reads as an audience that mostly engages through likes.
Recent posting activity averages about 41 posts per week, more than one per day.
The account follows just 957 others against 1.4M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$6,900–$13,000
Based on 1.4M followers and a 1.37% engagement rate, a single sponsored post by Bbcafrica is worth an estimated $6,900–$13,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Bbcafrica | Cohort median |
|---|---|---|
| Engagement rate | 1.37% | 1.02% |
| Average likes | 19,323 | 25,711 |
| Average comments | 320 | 376 |
| Posts per week | 40.75 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 11, 2026
BBC News Africa is a verified Instagram brand on Instagram, with 1.4M followers.
BBC News Africa posts on Instagram as @bbcafrica.
BBC News Africa has 1,436,839 followers on Instagram (1.4M) as of Jul 11, 2026.
BBC News Africa's engagement rate is 1.37%, calculated from average likes and comments per post relative to followers.
Posts by BBC News Africa average 19,323 likes and 320 comments.
BBC News Africa posts about 41 times per week on average.
BBC News Africa is registered as a business account on Instagram and is verified.
Yes. BBC News Africa carries the blue verified badge on Instagram.
A sponsored post from BBC News Africa is estimated at $6,900 to $13,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
6,929
320
Posts / Week
40.75
Growth Score
27.4 / 100
Follower Ratio
1501.4×
Engagement
1.49%
