@airlieandco
Explore Cosmetics BrandsAirlie&Co hair & makeup stylists founded by Tara Airlie is a verified Beauty brand based in Australia. The account has built 22K followers on Instagram. To date Airlie&Co hair & makeup stylists founded by Tara Airlie has posted 2,012 times, currently less than one post a week. Posts average 205 likes and 10 comments, an engagement rate of 0.98%.
Airlieandco is a Beauty account whose 2,012 posts have grown a following of 22K on Instagram.
Benchmarked against 5,414 Beauty accounts with 10K–100K followers, Airlieandco posts a 0.98% engagement rate that is above the median of 0.57%.
The comment-to-like ratio works out to one comment per 21 likes, pointing to a healthy amount of conversation.
Recent posting activity averages less than one post per week.
Airlieandco's audience-quality score is 100/100, with 0% of followers looking low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$77–$140
Based on 22K followers and a 0.98% engagement rate, a single sponsored post by Airlieandco is worth an estimated $77–$140. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Airlieandco | Cohort median |
|---|---|---|
| Engagement rate | 0.98% | 0.57% |
| Average likes | 205 | 134 |
| Average comments | 10 | 12 |
| Posts per week | 0.11 | 0.59 |
Median values from 5,414 Beauty accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Airlieandco | Cohort median |
|---|---|---|
| Engagement rate | 0.98% | 0.35% |
| Average likes | 205 | 79 |
| Average comments | 10 | 8 |
| Posts per week | 0.11 | 1.1 |
Median values from 83 Beauty accounts in Australia with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 29, 2026
Airlie&Co hair & makeup stylists founded by Tara Airlie is a verified beauty brand based in Australia on Instagram, with 22K followers.
Airlie&Co hair & makeup stylists founded by Tara Airlie posts on Instagram as @airlieandco.
Airlie&Co hair & makeup stylists founded by Tara Airlie has 21,997 followers on Instagram (22K) as of Sep 29, 2026.
Airlie&Co hair & makeup stylists founded by Tara Airlie's engagement rate is 0.98%, calculated from average likes and comments per post relative to followers. That is above the median of 0.57% for Beauty accounts with 10K–100K followers in the InstME index.
Posts by Airlie&Co hair & makeup stylists founded by Tara Airlie average 205 likes and 10 comments.
Airlie&Co hair & makeup stylists founded by Tara Airlie posts less than once a week on average.
Total Posts
2,012
Avg Comments
10
Predominantly women · mostly 18–34
Typical for Beauty creators in Australia, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Engagement
0.99%
InstME's audience-quality analysis estimates about 0% of Airlie&Co hair & makeup stylists founded by Tara Airlie's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Airlie&Co hair & makeup stylists founded by Tara Airlie is registered as a business account on Instagram and is verified.
Airlie&Co hair & makeup stylists founded by Tara Airlie is categorized as a beauty account in the InstME index, based on the profile's bio and Instagram category across 2,012 posts.
Airlie&Co hair & makeup stylists founded by Tara Airlie's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Airlie&Co hair & makeup stylists founded by Tara Airlie carries the blue verified badge on Instagram.
A sponsored post from Airlie&Co hair & makeup stylists founded by Tara Airlie is estimated at $77 to $140. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
