for Alice Schneidau, Christopher Gatt, Faye Bluff, Kei Vrettakos, Masayoshi Fujita, Megumi Matsuno.
Followers
3.6K
Following
3.6K
Total Posts
Engagement Rate
0.42%
Avg Likes
14
Avg Comments
Reaching 3.6K followers on Instagram, OSL is a verified Beauty brand based in United Kingdom. To date OSL has posted 4,604 times, currently around 17 posts a week. Typical posts draw 14 likes and 1 comments, putting engagement at 0.42%.
Tracked in the InstME index, Agencyofsubstance is a Beauty account with 3.6K followers and a back catalogue of 4,604 posts.
Agencyofsubstance records a 0.42% engagement rate, in the bottom quarter (median: 3.02%) for the 4,078 Beauty accounts with 1K–10K followers tracked in the InstME index.
Agencyofsubstance currently publishes about 17 posts per week, more than one per day.
InstME estimates 0% of Agencyofsubstance's followers are low-quality or inactive, for an audience-quality score of 100/100, a strong signal of genuine reach.
Agencyofsubstance's following list (3,622) outnumbers its followers, common for accounts still building an audience.
Estimated sponsored-post value
$12–$23
Based on 3.6K followers and a 0.42% engagement rate, a single sponsored post by Agencyofsubstance is worth an estimated $12–$23. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Agencyofsubstance | Cohort median |
|---|---|---|
| Engagement rate | 0.42% | 3.02% |
| Average likes | 14 | 79 |
| Average comments | 1 | 9 |
| Posts per week | 16.75 | 0.26 |
Median values from 4,078 Beauty accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Agencyofsubstance | Cohort median |
|---|---|---|
| Engagement rate | 0.42% | 2.47% |
| Average likes | 14 | 51 |
| Average comments | 1 | 7 |
| Posts per week | 16.75 | 0.23 |
Median values from 112 Beauty accounts in United Kingdom with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 26, 2026
OSL is a verified beauty brand based in United Kingdom on Instagram, with 3.6K followers.
OSL posts on Instagram as @agencyofsubstance.
OSL has 3,566 followers on Instagram (3.6K) as of Aug 26, 2026.
OSL's engagement rate is 0.42%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 3.02%) for Beauty accounts with 1K–10K followers in the InstME index.
Posts by OSL average 14 likes and 1 comments.
OSL posts about 17 times per week on average.
InstME's audience-quality analysis estimates about 0% of OSL's followers are low-quality or inactive, giving an audience-quality score of 100/100.
OSL is registered as a business account on Instagram and is verified.
OSL is categorized as a beauty account in the InstME index, based on the profile's bio and Instagram category across 4,604 posts.
OSL's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
4,604
1
Posts / Week
16.75
Growth Score
8.4 / 100
Last Post
24 days ago
Predominantly women · mostly 18–34
Typical for Beauty creators in United Kingdom, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Engagement
0.05%
Yes. OSL carries the blue verified badge on Instagram.
A sponsored post from OSL is estimated at $12 to $23. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
