Founded 1987. Vegan and Cruelty-Free formulations. Certified B Corporation.
Outreach This Creator For FreeFollowers
1.4M
Following
113
Total Posts
Engagement Rate
0.21%
Avg Likes
2,854
Avg Comments
Aesop is a verified business account, with 1.4M followers on Instagram. To date Aesop has posted 1,819 times, currently around 5 posts a week. Engagement runs at 0.21%, or about 2,854 likes and 35 comments per post.
Tracked in the InstME index, Aesop is a business account with 1.4M followers and a back catalogue of 1,819 posts.
Posts by Aesop tend to gather 2,854 likes and 35 comments, about one interaction per 475 followers.
At one comment per 82 likes, the ratio points to an audience that mostly engages through likes.
Over recent weeks, Aesop has published about 5 posts per week.
InstME estimates 0% of Aesop's followers are low-quality or inactive, for an audience-quality score of 100/100, a strong signal of genuine reach.
Aesop keeps its following list short (113) relative to 1.4M followers, as established creators and brands tend to.
Estimated sponsored-post value
$4,800–$8,900
Based on 1.4M followers and a 0.21% engagement rate, a single sponsored post by Aesop is worth an estimated $4,800–$8,900. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Aesop | Cohort median |
|---|---|---|
| Engagement rate | 0.21% | 1.02% |
| Average likes | 2,854 | 25,711 |
| Average comments | 35 | 376 |
| Posts per week | 4.91 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Jul 9, 2026
Aesop is a verified Instagram brand on Instagram, with 1.4M followers.
Aesop has 1,371,057 followers on Instagram (1.4M) as of Jul 9, 2026.
Aesop's engagement rate is 0.21%, calculated from average likes and comments per post relative to followers.
Posts by Aesop average 2,854 likes and 35 comments.
Aesop posts about 5 times per week on average.
InstME's audience-quality analysis estimates about 0% of Aesop's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Aesop is registered as a business account on Instagram and is verified.
Yes. Aesop carries the blue verified badge on Instagram.
A sponsored post from Aesop is estimated at $4,800 to $8,900. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
1,819
35
Posts / Week
4.91
Growth Score
4.2 / 100
Audience Score
100 / 100
Engagement
0.01%
