Aesop is a verified Beauty brand, with 1.4M followers on Instagram. To date Aesop has posted 1,819 times, currently around 5 posts a week. Engagement runs at 0.21%, or about 2,854 likes and 35 comments per post.
Tracked in the InstME index, Aesop is a Beauty account with 1.4M followers and a back catalogue of 1,819 posts.
Against 361 Beauty accounts with over 1M followers in the InstME index, Aesop's 0.21% engagement rate lands below the median of 0.32%.
At one comment per 82 likes, the ratio points to an audience that mostly engages through likes.
Over recent weeks, Aesop has published about 5 posts per week.
InstME estimates 0% of Aesop's followers are low-quality or inactive, for an audience-quality score of 100/100, a strong signal of genuine reach.
Aesop keeps its following list short (113) relative to 1.4M followers, as established creators and brands tend to.
Estimated sponsored-post value
$4,800–$8,900
Based on 1.4M followers and a 0.21% engagement rate, a single sponsored post by Aesop is worth an estimated $4,800–$8,900. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Aesop | Cohort median |
|---|---|---|
| Engagement rate | 0.21% | 0.32% |
| Average likes | 2,854 | 6,917 |
| Average comments | 35 | 196 |
| Posts per week | 4.91 | 2.46 |
Median values from 361 Beauty accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
Aesop is a verified beauty brand on Instagram, with 1.4M followers.
Aesop has 1,371,057 followers on Instagram (1.4M) as of Jul 9, 2026.
Aesop's engagement rate is 0.21%, calculated from average likes and comments per post relative to followers. That is below the median of 0.32% for Beauty accounts with over 1M followers in the InstME index.
Posts by Aesop average 2,854 likes and 35 comments.
Aesop posts about 5 times per week on average.
InstME's audience-quality analysis estimates about 0% of Aesop's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Aesop is registered as a business account on Instagram and is verified.
Aesop is categorized as a beauty account in the InstME index, based on the profile's bio and Instagram category across 1,819 posts.
Total Posts
1,819
Avg Comments
35
Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
3.5M
Engagement
0.23%
Yes. Aesop carries the blue verified badge on Instagram.
A sponsored post from Aesop is estimated at $4,800 to $8,900. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
