Your favorite online fashion destination 👋🛍️ 500+ top brands, endless styles ✨ Fashion isn’t about anyone else–it’s
Followers
1.7M
Following
539
Total Posts
Engagement Rate
2.45%
Avg Likes
40,938
Avg Comments
Reaching 1.7M followers on Instagram, ABOUT YOU is a verified Fashion brand. The account posts mainly around fashion and travel topics. ABOUT YOU has shared 3,570 posts to date, currently less than one post a week. Engagement runs at 2.45%, or about 40,938 likes and 123 comments per post.
With 1.7M followers across 3,570 posts, Aboutyou is one of the Fashion accounts tracked in the InstME index.
Against 424 Fashion accounts with over 1M followers in the InstME index, Aboutyou's 2.45% engagement rate lands in the top quarter (median: 0.52%).
The audience comments once per 332 likes on average, an audience that mostly engages through likes.
Aboutyou currently publishes less than one post per week.
Aboutyou keeps its following list short (539) relative to 1.7M followers, as established creators and brands tend to.
Estimated sponsored-post value
$14,000–$27,000
Based on 1.7M followers and a 2.45% engagement rate, a single sponsored post by Aboutyou is worth an estimated $14,000–$27,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Fashion creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Fashion
Secondary: Travel
| Metric | Aboutyou | Cohort median |
|---|---|---|
| Engagement rate | 2.45% | 0.52% |
| Average likes | 40,938 | 9,959 |
| Average comments | 123 | 187 |
| Posts per week | 0.07 | 1.86 |
Median values from 424 Fashion accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
ABOUT YOU is a verified fashion brand on Instagram, with 1.7M followers.
ABOUT YOU posts on Instagram as @aboutyou.
ABOUT YOU has 1,676,576 followers on Instagram (1.7M) as of Jul 10, 2026.
ABOUT YOU's engagement rate is 2.45%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.52%) for Fashion accounts with over 1M followers in the InstME index.
Posts by ABOUT YOU average 40,938 likes and 123 comments.
ABOUT YOU posts less than once a week on average.
ABOUT YOU is registered as a business account on Instagram and is verified.
ABOUT YOU is categorized as a fashion and travel account in the InstME index, based on the profile's bio and Instagram category across 3,570 posts.
Yes. ABOUT YOU carries the blue verified badge on Instagram.
3,570
123
Posts / Week
0.07
Growth Score
49 / 100
Follower Ratio
3110.5×
Engagement
48.61%
A sponsored post from ABOUT YOU is estimated at $14,000 to $27,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
