Followers
420.9K
Following
537
Total Posts
Engagement Rate
0.34%
Avg Likes
1,405
Avg Comments
On Instagram, about-face beauty by Halsey is a verified Beauty brand with an audience of 420.9K. The account posts mainly around beauty and art topics. about-face beauty by Halsey has shared 2,648 posts to date, currently around 10 posts a week. Engagement runs at 0.34%, or about 1,405 likes and 41 comments per post.
Tracked in the InstME index, Aboutfacebeauty is a Beauty account with 420.9K followers and a back catalogue of 2,648 posts.
Aboutfacebeauty records a 0.34% engagement rate, below the median of 0.47% for the 1,553 Beauty accounts with 100K–1M followers tracked in the InstME index.
The audience comments once per 35 likes on average, a healthy amount of conversation.
Over recent weeks, Aboutfacebeauty has published about 10 posts per week, more than one per day.
Aboutfacebeauty keeps its following list short (537) relative to 420.9K followers, as established creators and brands tend to.
Estimated sponsored-post value
$1,500–$2,700
Based on 420.9K followers and a 0.34% engagement rate, a single sponsored post by Aboutfacebeauty is worth an estimated $1,500–$2,700. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Art
| Metric | Aboutfacebeauty | Cohort median |
|---|---|---|
| Engagement rate | 0.34% | 0.47% |
| Average likes | 1,405 | 1,059 |
| Average comments | 41 | 46 |
| Posts per week | 9.53 | 1.04 |
Median values from 1,553 Beauty accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
about-face beauty by Halsey is a verified beauty brand on Instagram, with 420.9K followers.
about-face beauty by Halsey posts on Instagram as @aboutfacebeauty.
about-face beauty by Halsey has 420,905 followers on Instagram (420.9K) as of Jul 9, 2026.
about-face beauty by Halsey's engagement rate is 0.34%, calculated from average likes and comments per post relative to followers. That is below the median of 0.47% for Beauty accounts with 100K–1M followers in the InstME index.
Posts by about-face beauty by Halsey average 1,405 likes and 41 comments.
about-face beauty by Halsey posts about 10 times per week on average.
about-face beauty by Halsey is registered as a business account on Instagram and is verified.
about-face beauty by Halsey is categorized as a beauty and art account in the InstME index, based on the profile's bio and Instagram category across 2,648 posts.
2,648
41
Posts / Week
9.53
Growth Score
6.8 / 100
Follower Ratio
783.8×
Engagement
0.16%
Yes. about-face beauty by Halsey carries the blue verified badge on Instagram.
A sponsored post from about-face beauty by Halsey is estimated at $1,500 to $2,700. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
