Flat out & F-ing honest makeup & skincare reviews Your Shopping Challenge & Hockey Mom Bestie 📍Westchester/NYC
Followers
94.3K
Following
789
Total Posts
Engagement Rate
0.86%
Avg Likes
749
Avg Comments
Reaching 94.3K followers on Instagram, Abby Rivera is a verified Beauty creator. The account posts mainly around beauty and tech topics. To date Abby Rivera has posted 1,279 times, currently less than one post a week. Engagement runs at 0.86%, or about 749 likes and 63 comments per post.
Abbythebadassmom shows up in the InstME index as a Beauty account, 94.3K followers, 1,279 posts.
Abbythebadassmom has an engagement rate of 0.86%, which is above the median of 0.57% for Beauty accounts with 10K–100K followers, based on 5,414 accounts in the InstME index.
Followers leave about one comment for every 12 likes, an unusually discussion-heavy audience.
In recent weeks Abbythebadassmom has kept to less than one post per week.
Abbythebadassmom follows only 789 accounts while being followed by 94.3K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$330–$610
Based on 94.3K followers and a 0.86% engagement rate, a single sponsored post by Abbythebadassmom is worth an estimated $330–$610. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Tech
| Metric | Abbythebadassmom | Cohort median |
|---|---|---|
| Engagement rate | 0.86% | 0.57% |
| Average likes | 749 | 134 |
| Average comments | 63 | 12 |
| Posts per week | 0.06 | 0.59 |
Median values from 5,414 Beauty accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Abby Rivera is a verified beauty creator on Instagram, with 94.3K followers.
Abby Rivera posts on Instagram as @abbythebadassmom.
Abby Rivera has 94,254 followers on Instagram (94.3K) as of Jul 15, 2026.
Abby Rivera's engagement rate is 0.86%, calculated from average likes and comments per post relative to followers. That is above the median of 0.57% for Beauty accounts with 10K–100K followers in the InstME index.
Posts by Abby Rivera average 749 likes and 63 comments.
Abby Rivera posts less than once a week on average.
Abby Rivera is registered as a creator account on Instagram and is verified.
Abby Rivera is categorized as a beauty and tech account in the InstME index, based on the profile's bio and Instagram category across 1,279 posts.
Yes. Abby Rivera carries the blue verified badge on Instagram.
1,279
63
Posts / Week
0.06
Growth Score
17.2 / 100
Follower Ratio
119.5×
Engagement
0.24%
A sponsored post from Abby Rivera is estimated at $330 to $610. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
