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Yoga Journal is a verified Fitness brand on Instagram, tracked in the InstME index with 91.3K followers. The account posts mainly around fitness and education topics. To date Yoga Journal has posted 369 times, currently around 10 posts a week. Posts average 1,076 likes and 3 comments, an engagement rate of 1.18%.
_yogajournal._ is a Fitness account whose 369 posts have grown a following of 91.3K on Instagram.
Compared with 6,024 other Fitness accounts with 10K–100K followers in the InstME index, _yogajournal._'s 1.18% engagement rate is below the median of 2.04%.
Comments arrive at about one per 417 likes, a sign of an audience that mostly engages through likes.
_yogajournal._ maintains a rhythm of about 10 posts per week, more than one per day.
With 91.3K followers but only 96 accounts followed back, _yogajournal._ shows the ratio of a well-established account.
Estimated sponsored-post value
$380–$700
Based on 91.3K followers and a 1.18% engagement rate, a single sponsored post by _yogajournal._ is worth an estimated $380–$700. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 18–34
Typical for Fitness creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Fitness
Secondary: Education
| Metric | _yogajournal._ | Cohort median |
|---|---|---|
| Engagement rate | 1.18% | 2.04% |
| Average likes | 1,076 | 523 |
| Average comments | 3 | 23 |
| Posts per week | 10.3 | 0.28 |
Median values from 6,024 Fitness accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 9, 2026
Yoga Journal is a verified fitness brand on Instagram, with 91.3K followers.
Yoga Journal posts on Instagram as @_yogajournal._.
Yoga Journal has 91,250 followers on Instagram (91.3K) as of Sep 9, 2026.
Yoga Journal's engagement rate is 1.18%, calculated from average likes and comments per post relative to followers. That is below the median of 2.04% for Fitness accounts with 10K–100K followers in the InstME index.
Posts by Yoga Journal average 1,076 likes and 3 comments.
Yoga Journal posts about 10 times per week on average.
Yoga Journal is registered as a business account on Instagram and is verified.
Yoga Journal is categorized as a fitness and education account in the InstME index, based on the profile's bio and Instagram category across 369 posts.
Yes. Yoga Journal carries the blue verified badge on Instagram.
Avg Comments
3
Engagement
8.96%
A sponsored post from Yoga Journal is estimated at $380 to $700. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
