The Weekend Edition is a verified Food brand based in Australia, with 74.2K followers on Instagram. The account has published 3,832 posts, currently around 5 posts a week. Engagement runs at 0.44%, or about 307 likes and 18 comments per post.
_weekendedition shows up in the InstME index as a Food account, 74.2K followers, 3,832 posts.
_weekendedition has an engagement rate of 0.44%, which is below the median of 0.75% for Food accounts with 10K–100K followers, based on 7,981 accounts in the InstME index.
Followers leave about one comment for every 18 likes, an unusually discussion-heavy audience.
_weekendedition currently publishes about 5 posts per week.
Estimated sponsored-post value
$260–$480
Based on 74.2K followers and a 0.44% engagement rate, a single sponsored post by _weekendedition is worth an estimated $260–$480. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators in Australia, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
| Metric | _weekendedition | Cohort median |
|---|---|---|
| Engagement rate | 0.44% | 0.75% |
| Average likes | 307 | 177 |
| Average comments | 18 | 10 |
| Posts per week | 4.6 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | _weekendedition | Cohort median |
|---|---|---|
| Engagement rate | 0.44% | 0.46% |
| Average likes | 307 | 85 |
| Average comments | 18 | 4 |
| Posts per week | 4.6 | 0.7 |
Median values from 140 Food accounts in Australia with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 16, 2026
The Weekend Edition is a verified food brand based in Australia on Instagram, with 74.2K followers.
The Weekend Edition posts on Instagram as @_weekendedition.
The Weekend Edition has 74,223 followers on Instagram (74.2K) as of Sep 16, 2026.
The Weekend Edition's engagement rate is 0.44%, calculated from average likes and comments per post relative to followers. That is below the median of 0.75% for Food accounts with 10K–100K followers in the InstME index.
Posts by The Weekend Edition average 307 likes and 18 comments.
The Weekend Edition posts about 5 times per week on average.
The Weekend Edition is registered as a business account on Instagram and is verified.
Total Posts
3,832
Avg Comments
18
Engagement
0.2%
The Weekend Edition is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 3,832 posts.
The Weekend Edition's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. The Weekend Edition carries the blue verified badge on Instagram.
A sponsored post from The Weekend Edition is estimated at $260 to $480. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
