On Instagram, The Trough is a verified Food brand based in Ireland with an audience of 12.3K. The Trough has shared 196 posts to date, currently around 1 post a week. Engagement runs at 4.21%, or about 459 likes and 61 comments per post.
Tracked in the InstME index, _thetrough_ is a Food account with 12.3K followers and a back catalogue of 196 posts.
Against 7,981 Food accounts with 10K–100K followers in the InstME index, _thetrough_'s 4.21% engagement rate lands in the top quarter (median: 0.75%).
Followers leave about one comment for every 8 likes, an unusually discussion-heavy audience.
_thetrough_ keeps a posting cadence of about one post per week.
Quality checks give _thetrough_ 100/100; around 0% of the audience appears low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$170–$320
Based on 12.3K followers and a 4.21% engagement rate, a single sponsored post by _thetrough_ is worth an estimated $170–$320. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | _thetrough_ | Cohort median |
|---|---|---|
| Engagement rate | 4.21% | 0.75% |
| Average likes | 459 | 177 |
| Average comments | 61 | 10 |
| Posts per week | 1.45 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | _thetrough_ | Cohort median |
|---|---|---|
| Engagement rate | 4.21% | 1.1% |
| Average likes | 459 | 243 |
| Average comments | 61 | 11 |
| Posts per week | 1.45 | 0.84 |
Median values from 207 accounts in Ireland with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 13, 2026
The Trough is a verified food brand based in Ireland on Instagram, with 12.3K followers.
The Trough posts on Instagram as @_thetrough_.
The Trough has 12,340 followers on Instagram (12.3K) as of Jul 13, 2026.
The Trough's engagement rate is 4.21%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.75%) for Food accounts with 10K–100K followers in the InstME index.
Posts by The Trough average 459 likes and 61 comments.
The Trough posts about 1 time per week on average.
InstME's audience-quality analysis estimates about 0% of The Trough's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Single Origin Coffee | Brunch | Bakery Open 7 days a week TRAILER - Y35 A9PX | CAFE - Y35 AW70 | ROSSLARE - Y35 HXE2 Bakery @_the_grounds
Total Posts
196
Avg Comments
61
More women than men · mostly 25–44
Typical for Food creators in Ireland, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Engagement
1.32%
The Trough is registered as a business account on Instagram and is verified.
The Trough is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 196 posts.
The Trough's profile places the account in Ireland. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. The Trough carries the blue verified badge on Instagram.
A sponsored post from The Trough is estimated at $170 to $320. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
