The luxury lifestyle destination for parents Daily features across parenting, travel & lifestyle 🎧👉 @parenteditpodcast Read the latest feature 👇
Outreach This Creator For FreeFollowers
10.6K
Following
2.2K
Total Posts
Engagement Rate
0.17%
Avg Likes
16
Avg Comments
On Instagram, The Parent Edit is a Travel brand based in United Kingdom with an audience of 10.6K. Its posts sit across travel and lifestyle. To date The Parent Edit has posted 979 times, currently around 5 posts a week. Typical posts draw 16 likes and 2 comments, putting engagement at 0.17%.
Tracked in the InstME index, _theparentedit is a Travel account with 10.6K followers and a back catalogue of 979 posts.
Against 2,887 Travel accounts with 10K–100K followers in the InstME index, _theparentedit's 0.17% engagement rate lands in the bottom quarter (median: 1.02%).
Over recent weeks, _theparentedit has published about 5 posts per week.
InstME's audience-quality checks score _theparentedit at 94/100, with an estimated 5% low-quality or inactive followers, a strong signal of genuine reach.
Estimated sponsored-post value
$37–$69
Based on 10.6K followers and a 0.17% engagement rate, a single sponsored post by _theparentedit is worth an estimated $37–$69. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | _theparentedit | Cohort median |
|---|---|---|
| Engagement rate | 0.17% | 1.02% |
| Average likes | 16 | 250 |
| Average comments | 2 | 14 |
| Posts per week | 4.81 | 0.54 |
Median values from 2,887 Travel accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | _theparentedit | Cohort median |
|---|---|---|
| Engagement rate | 0.17% | 1.03% |
| Average likes | 16 | 304 |
| Average comments | 2 | 15 |
| Posts per week | 4.81 | 0.62 |
Median values from 82 Travel accounts in United Kingdom with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 3, 2026
The Parent Edit is a travel brand based in United Kingdom on Instagram, with 10.6K followers.
The Parent Edit posts on Instagram as @_theparentedit.
The Parent Edit has 10,636 followers on Instagram (10.6K) as of Sep 3, 2026.
The Parent Edit's engagement rate is 0.17%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.02%) for Travel accounts with 10K–100K followers in the InstME index.
Posts by The Parent Edit average 16 likes and 2 comments.
The Parent Edit posts about 5 times per week on average.
InstME's audience-quality analysis estimates about 5% of The Parent Edit's followers are low-quality or inactive, giving an audience-quality score of 94/100.
The Parent Edit is registered as a business account on Instagram.
The Parent Edit is categorized as a travel and lifestyle account in the InstME index, based on the profile's bio and Instagram category across 979 posts.
979
2
Posts / Week
4.81
Growth Score
3.4 / 100
Last Post
1 day ago
More women than men · mostly 25–44
Typical for Travel creators in United Kingdom, modeled from the niche, not measured for this account.
Content Focus
Primary: Travel
Secondary: Lifestyle
26.7K
Engagement
0.67%
The Parent Edit's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from The Parent Edit is estimated at $37 to $69. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
