I teach makeup to the 🌎 💄product manager . Speaker. Bridals ✍️I manage and consult for brands. 👑 king ☎️ https://wa.link/zgyfcb
Outreach This Creator For FreeFollowers
102.9K
Following
3.4K
Total Posts
Engagement Rate
0.65%
Avg Likes
633
Avg Comments
OBI Samuel runs a Beauty brand account with 102.9K followers on Instagram. To date OBI Samuel has posted 2,608 times, currently less than one post a week. Engagement runs at 0.65%, or about 633 likes and 37 comments per post.
_samuelblack is a Beauty account on Instagram with 102.9K followers and 2,608 published posts.
Benchmarked against 1,553 Beauty accounts with 100K–1M followers, _samuelblack posts a 0.65% engagement rate that is above the median of 0.47%.
One comment lands for every 17 likes, which reads as an unusually discussion-heavy audience.
Video content from _samuelblack draws about 9K views.
Posting frequency for _samuelblack sits at less than one post per week.
Estimated sponsored-post value
$360–$670
Based on 102.9K followers and a 0.65% engagement rate, a single sponsored post by _samuelblack is worth an estimated $360–$670. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
| Metric | _samuelblack | Cohort median |
|---|---|---|
| Engagement rate | 0.65% | 0.47% |
| Average likes | 633 | 1,059 |
| Average comments | 37 | 46 |
| Posts per week | 0.13 | 1.04 |
Median values from 1,553 Beauty accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 13, 2026
OBI Samuel is a beauty brand on Instagram, with 102.9K followers.
OBI Samuel posts on Instagram as @_samuelblack.
OBI Samuel has 102,911 followers on Instagram (102.9K) as of Jul 13, 2026.
OBI Samuel's engagement rate is 0.65%, calculated from average likes and comments per post relative to followers. That is above the median of 0.47% for Beauty accounts with 100K–1M followers in the InstME index.
Posts by OBI Samuel average 633 likes and 37 comments.
OBI Samuel posts less than once a week on average.
OBI Samuel is registered as a business account on Instagram.
OBI Samuel is categorized as a beauty account in the InstME index, based on the profile's bio and Instagram category across 2,608 posts.
A sponsored post from OBI Samuel is estimated at $360 to $670. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
2,608
37
Avg Views
8,998
Posts / Week
0.13
Growth Score
13 / 100
Engagement
0.62%
