Welcome to Salt. A London-based creative production house offering stills and motion content for agencies and brands.
Outreach This Creator For FreeSalt Productions is a Lifestyle brand based in United Kingdom, with 13K followers on Instagram. The account has published 240 posts, currently less than one post a week. Posts average 58 likes and 4 comments, an engagement rate of 0.48%.
With 13K followers across 240 posts, _saltproductions_ is one of the Lifestyle accounts tracked in the InstME index.
_saltproductions_ records a 0.48% engagement rate, in the bottom quarter (median: 3.25%) for the 1,602 Lifestyle accounts with 10K–100K followers tracked in the InstME index.
The audience comments once per 15 likes on average, an unusually discussion-heavy audience.
_saltproductions_ keeps a posting cadence of less than one post per week.
Quality checks give _saltproductions_ 94/100; around 5% of the audience appears low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$46–$85
Based on 13K followers and a 0.48% engagement rate, a single sponsored post by _saltproductions_ is worth an estimated $46–$85. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | _saltproductions_ | Cohort median |
|---|---|---|
| Engagement rate | 0.48% | 3.25% |
| Average likes | 58 | 875 |
| Average comments | 4 | 33 |
| Posts per week | 0.17 | 0.35 |
Median values from 1,602 Lifestyle accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | _saltproductions_ | Cohort median |
|---|---|---|
| Engagement rate | 0.48% | 1.14% |
| Average likes | 58 | 321 |
| Average comments | 4 | 17 |
| Posts per week | 0.17 | 0.56 |
Median values from 43 Lifestyle accounts in United Kingdom with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
Salt Productions is a lifestyle brand based in United Kingdom on Instagram, with 13K followers.
Salt Productions posts on Instagram as @_saltproductions_.
Salt Productions has 13,030 followers on Instagram (13K) as of Jul 16, 2026.
Salt Productions's engagement rate is 0.48%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 3.25%) for Lifestyle accounts with 10K–100K followers in the InstME index.
Posts by Salt Productions average 58 likes and 4 comments.
Salt Productions posts less than once a week on average.
InstME's audience-quality analysis estimates about 5% of Salt Productions's followers are low-quality or inactive, giving an audience-quality score of 94/100.
Salt Productions is registered as a business account on Instagram.
Salt Productions is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 240 posts.
Total Posts
240
Avg Comments
4
Predominantly women · mostly 18–34
Typical for Lifestyle creators in United Kingdom, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
Engagement
0.12%
Salt Productions's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Salt Productions is estimated at $46 to $85. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
