Husband & Father Phoenix, AZ 🌵 1/2 of Matt and Abby @unplanned__podcast LTK Link ⬇️
Followers
671.6K
Following
1K
Total Posts
Engagement Rate
17.49%
Avg Likes
116,685
Avg Comments
On Instagram, M A T T H O W A R D is a verified Business creator with an audience of 671.6K. Content spans business and lifestyle. M A T T H O W A R D has shared 718 posts to date, currently less than one post a week. Typical posts draw 116,685 likes and 781 comments, putting engagement at 17.49%.
_matt_howard_ operates a Business account on Instagram, pairing 671.6K followers with 718 posts.
Against 1,742 Business accounts with 100K–1M followers in the InstME index, _matt_howard_'s 17.49% engagement rate lands in the top quarter (median: 1.25%).
Followers leave about one comment for every 150 likes, an audience that mostly engages through likes.
_matt_howard_ currently publishes less than one post per week.
_matt_howard_ keeps its following list short (1,041) relative to 671.6K followers, as established creators and brands tend to.
Estimated sponsored-post value
$9,400–$17,000
Based on 671.6K followers and a 17.49% engagement rate, a single sponsored post by _matt_howard_ is worth an estimated $9,400–$17,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 25–44
Typical for Business creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
Secondary: Lifestyle
| Metric | _matt_howard_ | Cohort median |
|---|---|---|
| Engagement rate | 17.49% | 1.25% |
| Average likes | 116,685 | 2,990 |
| Average comments | 781 | 92 |
| Posts per week | 0.38 | 0.39 |
Median values from 1,742 Business accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 27, 2026
M A T T H O W A R D is a verified business creator on Instagram, with 671.6K followers.
M A T T H O W A R D posts on Instagram as @_matt_howard_.
M A T T H O W A R D has 671,618 followers on Instagram (671.6K) as of Apr 27, 2026.
M A T T H O W A R D's engagement rate is 17.49%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 1.25%) for Business accounts with 100K–1M followers in the InstME index.
Posts by M A T T H O W A R D average 116,685 likes and 781 comments.
M A T T H O W A R D posts less than once a week on average.
M A T T H O W A R D is registered as a creator account on Instagram and is verified.
M A T T H O W A R D is categorized as a business and lifestyle account in the InstME index, based on the profile's bio and Instagram category across 718 posts.
718
781
Posts / Week
0.38
Growth Score
100 / 100
Follower Ratio
645.2×
Engagement
0.68%
Yes. M A T T H O W A R D carries the blue verified badge on Instagram.
A sponsored post from M A T T H O W A R D is estimated at $9,400 to $17,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
