@
Brand
Photos, videos & breaking news stories from the world's leading EDM publication | Tweet @YourEDM | #YourEDM submissions@playy.co.uk
www.youredm.com/Audience
Browse top profilesFollowers
97K
Following
935
Total Posts
Engagement & Performance
Engagement Rate
0.03%
Avg Likes
27
Avg Comments
What the numbers say about @youredm
@youredm has built an audience of 97K followers on Instagram over 2,445 posts as a Photography account.
Compared with 1,419 other Photography accounts with 10K–100K followers in the InstME index, @youredm's 0.03% engagement rate is in the bottom quarter (median: 2.91%).
The comment-to-like ratio works out to one comment per 14 likes, pointing to an unusually discussion-heavy audience.
Recent posting activity averages about 3 posts per week.
The account follows just 935 others against 97K followers — a ratio typical of established creators and brands.
@youredm vs similar accounts
| Metric | @youredm | Cohort median |
|---|---|---|
| Engagement rate | 0.03% | 2.91% |
| Average likes | 27 | 608 |
| Average comments | 2 | 29 |
| Posts per week | 2.91 | 0.21 |
Median values from 1,419 Photography accounts with 10K–100K followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Jul 11, 2026
How @youredm's engagement rate is calculated
Engagement rate is the average interactions per post divided by followers. For @youredm: (27 avg likes + 2 avg comments) ÷ 97,037 followers × 100 ≈ 0.03%.
Frequently asked questions about @youredm
How many followers does @youredm have?
@youredm has 97,037 followers on Instagram (97K) as of Jul 11, 2026.
What is @youredm's engagement rate?
@youredm's engagement rate is 0.03%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 2.91%) for Photography accounts with 10K–100K followers in the InstME index.
How many likes does @youredm average per post?
Posts by @youredm average 27 likes and 2 comments.
How often does @youredm post on Instagram?
@youredm posts about 3 times per week on average.
Is @youredm a business or creator account?
@youredm is registered as a business account on Instagram and is verified.
