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Outreach This Creator For FreeOn Instagram, USA TODAY is a verified business account based in United States with an audience of 3.8M. To date USA TODAY has posted 34,559 times, currently around 75 posts a week. Posts average 860 likes and 99 comments, an engagement rate of 0.03%.
Usatoday's Instagram presence spans 34,559 posts and 3.8M followers, profiling it as a business account.
Posts by Usatoday tend to gather 860 likes and 99 comments, about one interaction per 3,915 followers.
Followers leave about one comment for every 9 likes, an unusually discussion-heavy audience.
Usatoday currently publishes about 75 posts per week, more than one per day.
Usatoday follows only 422 accounts while being followed by 3.8M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$13,000–$24,000
Based on 3.8M followers and a 0.03% engagement rate, a single sponsored post by Usatoday is worth an estimated $13,000–$24,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Usatoday | Cohort median |
|---|---|---|
| Engagement rate | 0.03% | 1.02% |
| Average likes | 860 | 25,711 |
| Average comments | 99 | 376 |
| Posts per week | 74.81 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Usatoday | Cohort median |
|---|---|---|
| Engagement rate | 0.03% | 0.81% |
| Average likes | 860 | 19,158 |
| Average comments | 99 | 344 |
| Posts per week | 74.81 | 1.56 |
Median values from 1,812 accounts in United States with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 15, 2026
USA TODAY is a verified Instagram brand based in United States on Instagram, with 3.8M followers.
USA TODAY posts on Instagram as @usatoday.
USA TODAY has 3,752,800 followers on Instagram (3.8M) as of Sep 15, 2026.
USA TODAY's engagement rate is 0.03%, calculated from average likes and comments per post relative to followers.
Posts by USA TODAY average 860 likes and 99 comments.
USA TODAY posts about 75 times per week on average.
USA TODAY is registered as a business account on Instagram and is verified.
USA TODAY's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. USA TODAY carries the blue verified badge on Instagram.
A sponsored post from USA TODAY is estimated at $13,000 to $24,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Total Posts
34,559
Avg Comments
99
Engagement
6.55%
