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The pulse of the nation in the palm of your hand.
smartlink.bio/usatodayAudience
Browse top profilesFollowers
3.8M
Following
418
Total Posts
Engagement & Performance
Engagement Rate
0.02%
Avg Likes
603
Avg Comments
What the numbers say about @usatoday
With 3.8M followers across 33,507 posts, @usatoday is one of the business accounts tracked in the InstME index.
A typical post by @usatoday collects about 603 likes and 190 comments — roughly one interaction for every 4,804 followers.
Followers leave about one comment for every 3 likes — an unusually discussion-heavy audience.
@usatoday currently publishes about 76 posts per week — more than one per day.
The account follows just 418 others against 3.8M followers — a ratio typical of established creators and brands.
@usatoday vs similar accounts
| Metric | @usatoday | Cohort median |
|---|---|---|
| Engagement rate | 0.02% | 1.04% |
| Average likes | 603 | 27,441 |
| Average comments | 190 | 386 |
| Posts per week | 75.56 | 1.17 |
Median values from 6,447 accounts with over 1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Apr 28, 2026
How @usatoday's engagement rate is calculated
Engagement rate is the average interactions per post divided by followers. For @usatoday: (603 avg likes + 190 avg comments) ÷ 3,806,893 followers × 100 ≈ 0.02%.
Frequently asked questions about @usatoday
How many followers does @usatoday have?
@usatoday has 3,806,893 followers on Instagram (3.8M) as of Apr 28, 2026.
What is @usatoday's engagement rate?
@usatoday's engagement rate is 0.02%, calculated from average likes and comments per post relative to followers.
How many likes does @usatoday average per post?
Posts by @usatoday average 603 likes and 190 comments.
How often does @usatoday post on Instagram?
@usatoday posts about 76 times per week on average.
Is @usatoday a business or creator account?
@usatoday is registered as a business account on Instagram and is verified.
