A home for the world’s creative people to come together. #SohoHouse Tap to explore👇
Soho House runs a verified Travel brand account with 1.7M followers on Instagram. Content spans travel and home & diy. To date Soho House has posted 3,220 times, currently around 4 posts a week. Typical posts draw 5,515 likes and 68 comments, putting engagement at 0.32%.
As a Travel account, Sohohouse reaches 1.7M followers on Instagram across 3,220 published posts.
Among 165 Travel accounts with over 1M followers in the InstME index, Sohohouse's 0.32% engagement rate comes in below the median of 0.74%.
Followers weigh in with a comment about every 82 likes, an audience that mostly engages through likes.
Recent posting activity averages about 4 posts per week.
The account follows just 1,078 others against 1.7M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$6,100–$11,000
Based on 1.7M followers and a 0.32% engagement rate, a single sponsored post by Sohohouse is worth an estimated $6,100–$11,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Travel creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Travel
Secondary: Home & DIY
| Metric | Sohohouse | Cohort median |
|---|---|---|
| Engagement rate | 0.32% | 0.74% |
| Average likes | 5,515 | 15,822 |
| Average comments | 68 | 167 |
| Posts per week | 4.16 | 1.04 |
Median values from 165 Travel accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 10, 2026
Soho House is a verified travel brand on Instagram, with 1.7M followers.
Soho House posts on Instagram as @sohohouse.
Soho House has 1,731,832 followers on Instagram (1.7M) as of Sep 10, 2026.
Soho House's engagement rate is 0.32%, calculated from average likes and comments per post relative to followers. That is below the median of 0.74% for Travel accounts with over 1M followers in the InstME index.
Posts by Soho House average 5,515 likes and 68 comments.
Soho House posts about 4 times per week on average.
Soho House is registered as a business account on Instagram and is verified.
Soho House is categorized as a travel and home & diy account in the InstME index, based on the profile's bio and Instagram category across 3,220 posts.
Yes. Soho House carries the blue verified badge on Instagram.
Avg Comments
68
Engagement
0.27%
A sponsored post from Soho House is estimated at $6,100 to $11,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
