Soho House runs a verified Travel brand account with 1.7M followers on Instagram. Content spans travel and home & diy. To date Soho House has posted 3,220 times, currently around 4 posts a week. Typical posts draw 5,515 likes and 68 comments, putting engagement at 0.32%.
As a Travel account, Sohohouse reaches 1.7M followers on Instagram across 3,220 published posts.
Among 165 Travel accounts with over 1M followers in the InstME index, Sohohouse's 0.32% engagement rate comes in below the median of 0.74%.
Followers weigh in with a comment about every 82 likes, an audience that mostly engages through likes.
Recent posting activity averages about 4 posts per week.
The account follows just 1,078 others against 1.7M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$6,100–$11,000
Based on 1.7M followers and a 0.32% engagement rate, a single sponsored post by Sohohouse is worth an estimated $6,100–$11,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Travel creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Travel
Secondary: Home & DIY
| Metric | Sohohouse | Cohort median |
|---|---|---|
| Engagement rate | 0.32% | 0.74% |
| Average likes | 5,515 | 15,822 |
| Average comments | 68 | 167 |
| Posts per week | 4.16 | 1.04 |
Median values from 165 Travel accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 10, 2026
Soho House is a verified travel brand on Instagram, with 1.7M followers.
Soho House posts on Instagram as @sohohouse.
Soho House has 1,731,832 followers on Instagram (1.7M) as of Sep 10, 2026.
Soho House's engagement rate is 0.32%, calculated from average likes and comments per post relative to followers. That is below the median of 0.74% for Travel accounts with over 1M followers in the InstME index.
Posts by Soho House average 5,515 likes and 68 comments.
Soho House posts about 4 times per week on average.
Soho House is registered as a business account on Instagram and is verified.
Soho House is categorized as a travel and home & diy account in the InstME index, based on the profile's bio and Instagram category across 3,220 posts.
Total Posts
3,220
Avg Comments
68
Engagement
0.39%
Yes. Soho House carries the blue verified badge on Instagram.
A sponsored post from Soho House is estimated at $6,100 to $11,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
