Red Bull

With 32.7M followers across 11,356 posts, @redbull is one of the business accounts tracked in the InstME index.

A typical post by @redbull collects about 1,678,178 likes and 5,939 comments — roughly one interaction for every 19 followers.

Followers leave about one comment for every 283 likes — an audience that mostly engages through likes.

@redbull currently publishes less than one post per week.

The account follows just 2,130 others against 32.7M followers — a ratio typical of established creators and brands.