On Instagram, Netflix US is a verified business account based in United States with an audience of 42.3M. To date Netflix US has posted 14,710 times, currently around 4 posts a week. Posts average 43,794 likes and 189 comments, an engagement rate of 0.1%.
Netflix shows up in the InstME index as a business account, 42.3M followers, 14,710 posts.
A typical post by Netflix collects about 43,794 likes and 189 comments, roughly one interaction for every 961 followers.
The audience comments once per 232 likes on average, an audience that mostly engages through likes.
Netflix's recent cadence works out to about 4 posts per week.
InstME's checks rate Netflix's audience 100/100, flagging roughly 0% as low-quality or inactive, a strong signal of genuine reach.
Netflix follows only 1,438 accounts while being followed by 42.3M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$150,000–$270,000
Based on 42.3M followers and a 0.1% engagement rate, a single sponsored post by Netflix is worth an estimated $150,000–$270,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Netflix | Cohort median |
|---|---|---|
| Engagement rate | 0.1% | 1.02% |
| Average likes | 43,794 | 25,711 |
| Average comments | 189 | 376 |
| Posts per week | 3.85 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Netflix | Cohort median |
|---|---|---|
| Engagement rate | 0.1% | 0.81% |
| Average likes | 43,794 | 19,158 |
| Average comments | 189 | 344 |
| Posts per week | 3.85 | 1.56 |
Median values from 1,812 accounts in United States with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 5, 2026
Netflix US is a verified Instagram brand based in United States on Instagram, with 42.3M followers.
Netflix US posts on Instagram as @netflix.
Netflix US has 42,277,387 followers on Instagram (42.3M) as of Sep 5, 2026.
Netflix US's engagement rate is 0.1%, calculated from average likes and comments per post relative to followers.
Posts by Netflix US average 43,794 likes and 189 comments.
Netflix US posts about 4 times per week on average.
InstME's audience-quality analysis estimates about 0% of Netflix US's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Netflix US is registered as a business account on Instagram and is verified.
Netflix US's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Total Posts
14,710
Avg Comments
189
Engagement
0.06%
Yes. Netflix US carries the blue verified badge on Instagram.
A sponsored post from Netflix US is estimated at $150,000 to $270,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
