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NSW Government is a verified Government organization brand, with 49.1K followers on Instagram. To date NSW Government has posted 754 times, currently around 4 posts a week. Posts average 188 likes and 13 comments, an engagement rate of 0.41%.
Tracked in the InstME index, Nswgov is a Government organization account with 49.1K followers and a back catalogue of 754 posts.
Nswgov's posts draw around 188 likes and 13 comments each, close to one interaction for every 245 followers.
At one comment per 15 likes, the ratio points to an unusually discussion-heavy audience.
Each video from Nswgov averages 18.5K views, near 38% of its followers.
Nswgov's recent cadence works out to about 4 posts per week.
Nswgov keeps its following list short (45) relative to 49.1K followers, as established creators and brands tend to.
Estimated sponsored-post value
$170–$320
Based on 49.1K followers and a 0.41% engagement rate, a single sponsored post by Nswgov is worth an estimated $170–$320. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Government organization
| Metric | Nswgov | Cohort median |
|---|---|---|
| Engagement rate | 0.41% | 1.45% |
| Average likes | 188 | 339 |
| Average comments | 13 | 18 |
| Posts per week | 3.85 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 11, 2026
NSW Government is a verified government organization brand on Instagram, with 49.1K followers.
NSW Government posts on Instagram as @nswgov.
NSW Government has 49,147 followers on Instagram (49.1K) as of Aug 11, 2026.
NSW Government's engagement rate is 0.41%, calculated from average likes and comments per post relative to followers.
Posts by NSW Government average 188 likes and 13 comments.
NSW Government posts about 4 times per week on average.
NSW Government is registered as a business account on Instagram and is verified.
NSW Government is categorized as a government organization account in the InstME index, based on the profile's bio and Instagram category across 754 posts.
Yes. NSW Government carries the blue verified badge on Instagram.
Total Posts
754
Avg Comments
13
Engagement
12.59%
A sponsored post from NSW Government is estimated at $170 to $320. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
