For the love of music. 📍 Home of the 👉 npr.org/music 🎧 listen to the NPR Music podcast feed below
Followers
3.8M
Following
973
Total Posts
Engagement Rate
1.84%
Avg Likes
69,258
Avg Comments
NPR Music is a verified Music brand. The account has built 3.8M followers on Instagram. Content spans music and home & diy. To date NPR Music has posted 5,321 times, currently less than one post a week. Engagement runs at 1.84%, or about 69,258 likes and 608 comments per post.
The Music account Nprmusic has posted 5,321 times on Instagram and drawn 3.8M followers.
Nprmusic's 1.84% engagement rate is above the median of 1.04% among Music accounts with over 1M followers, measured across 1,001 accounts in the InstME index.
Comments arrive at about one per 114 likes, a sign of an audience that mostly engages through likes.
Nprmusic maintains a rhythm of less than one post per week.
The account follows just 973 others against 3.8M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$24,000–$45,000
Based on 3.8M followers and a 1.84% engagement rate, a single sponsored post by Nprmusic is worth an estimated $24,000–$45,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 16–30
Typical for Music creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
Secondary: Home & DIY
| Metric | Nprmusic | Cohort median |
|---|---|---|
| Engagement rate | 1.84% | 1.04% |
| Average likes | 69,258 | 25,754 |
| Average comments | 608 | 441 |
| Posts per week | 0.86 | 0.76 |
Median values from 1,001 Music accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
NPR Music is a verified music brand on Instagram, with 3.8M followers.
NPR Music posts on Instagram as @nprmusic.
NPR Music has 3,791,135 followers on Instagram (3.8M) as of Jul 15, 2026.
NPR Music's engagement rate is 1.84%, calculated from average likes and comments per post relative to followers. That is above the median of 1.04% for Music accounts with over 1M followers in the InstME index.
Posts by NPR Music average 69,258 likes and 608 comments.
NPR Music posts less than once a week on average.
NPR Music is registered as a business account on Instagram and is verified.
NPR Music is categorized as a music and home & diy account in the InstME index, based on the profile's bio and Instagram category across 5,321 posts.
Yes. NPR Music carries the blue verified badge on Instagram.
5,321
608
Posts / Week
0.86
Growth Score
36.8 / 100
Follower Ratio
3896.3×
Engagement
2.27%
A sponsored post from NPR Music is estimated at $24,000 to $45,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
