New Balance

With 9M followers across 459 posts, Newbalance is one of the business accounts tracked in the InstME index.

Newbalance's posts draw around 38,027 likes and 222 comments each, close to one interaction for every 235 followers.

For roughly every 171 likes there is one comment, an audience that mostly engages through likes.

Newbalance's videos average 35.6M views, about 4.0× its follower count, so content routinely reaches well past current followers.

Over recent weeks, Newbalance has published less than one post per week.

Newbalance keeps its following list short (562) relative to 9M followers, as established creators and brands tend to.