@
Influencer
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help.instagram.com/Audience
Browse top profilesFollowers
685.7M
Following
203
Total Posts
Engagement & Performance
Engagement Rate
0.06%
Avg Likes
406,014
Avg Comments
What the numbers say about @instagram
With 685.7M followers across 8,455 posts, @instagram is one of the creator accounts tracked in the InstME index.
A typical post by @instagram collects about 406,014 likes and 18,293 comments — roughly one interaction for every 1,616 followers.
Followers leave about one comment for every 22 likes — a healthy amount of conversation.
Video posts from @instagram average 20.6M views.
@instagram currently publishes about 6 posts per week.
The account follows just 203 others against 685.7M followers — a ratio typical of established creators and brands.
@instagram vs similar accounts
| Metric | Cohort median | |
|---|---|---|
| Engagement rate | 0.06% | 1.04% |
| Average likes | 406,014 | 27,441 |
| Average comments | 18,293 | 386 |
| Posts per week | 6.48 | 1.17 |
Median values from 6,447 accounts with over 1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: May 27, 2026
How @instagram's engagement rate is calculated
Engagement rate is the average interactions per post divided by followers. For @instagram: (406,014 avg likes + 18,293 avg comments) ÷ 685,734,942 followers × 100 ≈ 0.06%.
Frequently asked questions about @instagram
How many followers does @instagram have?
@instagram has 685,734,942 followers on Instagram (685.7M) as of May 27, 2026.
What is @instagram's engagement rate?
@instagram's engagement rate is 0.06%, calculated from average likes and comments per post relative to followers.
How many likes does @instagram average per post?
Posts by @instagram average 406,014 likes and 18,293 comments.
How often does @instagram post on Instagram?
@instagram posts about 6 times per week on average.
Is @instagram a business or creator account?
@instagram is registered as a creator account on Instagram and is verified.
