Guess is a verified Travel brand. The account has built 8.6M followers on Instagram. Guess has shared 7,634 posts to date, currently around 7 posts a week. Posts average 4,143 likes and 36 comments, an engagement rate of 0.05%.
Guess is a Travel account whose 7,634 posts have grown a following of 8.6M on Instagram.
Compared with 165 other Travel accounts with over 1M followers in the InstME index, Guess's 0.05% engagement rate is in the bottom quarter (median: 0.74%).
One comment lands for every 114 likes, which reads as an audience that mostly engages through likes.
Recent posting activity averages about 7 posts per week, more than one per day.
Guess comes in at 88/100 for audience quality, with 10% of followers estimated low-quality or inactive, a strong signal of genuine reach.
With 8.6M followers but only 80 accounts followed back, Guess shows the ratio of a well-established account.
Estimated sponsored-post value
$30,000–$56,000
Based on 8.6M followers and a 0.05% engagement rate, a single sponsored post by Guess is worth an estimated $30,000–$56,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Guess | Cohort median |
|---|---|---|
| Engagement rate | 0.05% | 0.74% |
| Average likes | 4,143 | 15,822 |
| Average comments | 36 | 167 |
| Posts per week | 7 | 1.04 |
Median values from 165 Travel accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Guess is a verified travel brand on Instagram, with 8.6M followers.
Guess has 8,598,714 followers on Instagram (8.6M) as of Jul 15, 2026.
Guess's engagement rate is 0.05%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.74%) for Travel accounts with over 1M followers in the InstME index.
Posts by Guess average 4,143 likes and 36 comments.
Guess posts about 7 times per week on average.
InstME's audience-quality analysis estimates about 10% of Guess's followers are low-quality or inactive, giving an audience-quality score of 88/100.
Guess is registered as a business account on Instagram and is verified.
Guess is categorized as a travel account in the InstME index, based on the profile's bio and Instagram category across 7,634 posts.
Total Posts
7,634
Avg Comments
36
More women than men · mostly 25–44
Typical for Travel creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Travel
Engagement
0.04%
Yes. Guess carries the blue verified badge on Instagram.
A sponsored post from Guess is estimated at $30,000 to $56,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
