Followers
7.1M
Following
2
Total Posts
Engagement Rate
0.04%
Avg Likes
2,722
Avg Comments
Airbnb has built an audience of 7.1M followers on Instagram over 4,016 posts as a Travel account.
Airbnb has an engagement rate of 0.04%, which is in the bottom quarter (median: 0.83%) for Travel accounts with over 1M followers, based on 97 accounts in the InstME index.
Followers leave about one comment for every 56 likes — a healthy amount of conversation.
Airbnb currently publishes about 15 posts per week — more than one per day.
The account follows just 2 others against 7.1M followers — a ratio typical of established creators and brands.
| Metric | Airbnb | Cohort median |
|---|---|---|
| Engagement rate | 0.04% | 0.83% |
| Average likes | 2,722 | 15,822 |
| Average comments | 49 | 231 |
| Posts per week | 14.5 | 0.97 |
Median values from 97 Travel accounts with over 1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Jul 15, 2026
Airbnb has 7,098,105 followers on Instagram (7.1M) as of Jul 15, 2026.
Airbnb's engagement rate is 0.04%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.83%) for Travel accounts with over 1M followers in the InstME index.
Posts by Airbnb average 2,722 likes and 49 comments.
Airbnb posts about 15 times per week on average.
Airbnb is registered as a business account on Instagram and is verified.
4,016
49
Avg Views
0
Posts / Week
14.5
Growth Score
0.8 / 100
7.3M
Engagement
0.11%
