Reaching 8.6M followers on Instagram, Gymshark is a verified Fitness brand. To date Gymshark has posted 1,686 times, currently around 8 posts a week. Engagement runs at 0.89%, or about 76,347 likes and 405 comments per post.
Gymshark's Instagram presence spans 1,686 posts and 8.6M followers, profiling it as a Fitness account.
Gymshark has an engagement rate of 0.89%, which is below the median of 2.02% for Fitness accounts with over 1M followers, based on 577 accounts in the InstME index.
The audience comments once per 189 likes on average, an audience that mostly engages through likes.
Gymshark currently publishes about 8 posts per week, more than one per day.
InstME's checks rate Gymshark's audience 100/100, flagging roughly 0% as low-quality or inactive, a strong signal of genuine reach.
Gymshark follows only 70 accounts while being followed by 8.6M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$30,000–$56,000
Based on 8.6M followers and a 0.89% engagement rate, a single sponsored post by Gymshark is worth an estimated $30,000–$56,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Gymshark | Cohort median |
|---|---|---|
| Engagement rate | 0.89% | 2.02% |
| Average likes | 76,347 | 43,482 |
| Average comments | 405 | 547 |
| Posts per week | 7.63 | 0.42 |
Median values from 577 Fitness accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Gymshark is a verified fitness brand on Instagram, with 8.6M followers.
Gymshark has 8,588,406 followers on Instagram (8.6M) as of Jul 15, 2026.
Gymshark's engagement rate is 0.89%, calculated from average likes and comments per post relative to followers. That is below the median of 2.02% for Fitness accounts with over 1M followers in the InstME index.
Posts by Gymshark average 76,347 likes and 405 comments.
Gymshark posts about 8 times per week on average.
InstME's audience-quality analysis estimates about 0% of Gymshark's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Gymshark is registered as a business account on Instagram and is verified.
Gymshark is categorized as a fitness account in the InstME index, based on the profile's bio and Instagram category across 1,686 posts.
Total Posts
1,686
Avg Comments
405
Predominantly men · mostly 18–34
Typical for Fitness creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Fitness
Engagement
0.6%
Yes. Gymshark carries the blue verified badge on Instagram.
A sponsored post from Gymshark is estimated at $30,000 to $56,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
