Founder @SWEAT 🩷Mum & wife 💍👶🏻👧🏻 I’ve helped over 12 million women transform their livesI can help you too for less than 40 cents a day 😁⬇️
Followers
15.6M
Following
795
Total Posts
Engagement Rate
0.1%
Avg Likes
14,997
Avg Comments
On Instagram, Kayla Itsines is a verified Business brand based in United States with an audience of 15.6M. Content spans business and health. To date Kayla Itsines has posted 8,955 times, currently less than one post a week. Posts average 14,997 likes and 182 comments, an engagement rate of 0.1%.
Tracked in the InstME index, Kayla_itsines is a Business account with 15.6M followers and a back catalogue of 8,955 posts.
Against 575 Business accounts with over 1M followers in the InstME index, Kayla_itsines's 0.1% engagement rate lands in the bottom quarter (median: 1.08%).
Followers leave about one comment for every 83 likes, an audience that mostly engages through likes.
Video posts from Kayla_itsines average 187.7K views.
In recent weeks Kayla_itsines has kept to less than one post per week.
Quality checks give Kayla_itsines 88/100; around 10% of the audience appears low-quality or inactive, a strong signal of genuine reach.
Kayla_itsines keeps its following list short (795) relative to 15.6M followers, as established creators and brands tend to.
Estimated sponsored-post value
$55,000–$100,000
Based on 15.6M followers and a 0.1% engagement rate, a single sponsored post by Kayla_itsines is worth an estimated $55,000–$100,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Kayla_itsines | Cohort median |
|---|---|---|
| Engagement rate | 0.1% | 1.08% |
| Average likes | 14,997 | 29,775 |
| Average comments | 182 | 402 |
| Posts per week | 0.25 | 0.47 |
Median values from 575 Business accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Kayla_itsines | Cohort median |
|---|---|---|
| Engagement rate | 0.1% | 0.74% |
| Average likes | 14,997 | 16,820 |
| Average comments | 182 | 335 |
| Posts per week | 0.25 | 0.47 |
Median values from 101 Business accounts in United States with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 9, 2026
Kayla Itsines is a verified business brand based in United States on Instagram, with 15.6M followers.
Kayla Itsines posts on Instagram as @kayla_itsines.
Kayla Itsines has 15,600,000 followers on Instagram (15.6M) as of Apr 9, 2026.
Kayla Itsines's engagement rate is 0.1%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.08%) for Business accounts with over 1M followers in the InstME index.
Posts by Kayla Itsines average 14,997 likes and 182 comments.
Kayla Itsines posts less than once a week on average.
InstME's audience-quality analysis estimates about 10% of Kayla Itsines's followers are low-quality or inactive, giving an audience-quality score of 88/100.
Kayla Itsines is registered as a business account on Instagram and is verified.
Kayla Itsines is categorized as a business and health account in the InstME index, based on the profile's bio and Instagram category across 8,955 posts.
8,955
182
Avg Views
187,736
Posts / Week
0.25
Growth Score
2 / 100
Predominantly men · mostly 25–44
Typical for Business creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
Secondary: Health
18.3M
Engagement
7.22%
Kayla Itsines's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Kayla Itsines carries the blue verified badge on Instagram.
A sponsored post from Kayla Itsines is estimated at $55,000 to $100,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
