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Followers
11.4M
Following
356
Total Posts
Avg Likes
263
Avg Comments
6
Posts / Week
Boohoo is a verified Shopping & retail brand, with 11.4M followers on Instagram. Boohoo has shared 1,335 posts to date, currently around 16 posts a week.
Boohoo shows up in the InstME index as a Shopping & retail account, 11.4M followers, 1,335 posts.
A typical post by Boohoo collects about 263 likes and 6 comments, roughly one interaction for every 42,400 followers.
Followers leave about one comment for every 41 likes, a healthy amount of conversation.
Boohoo keeps a posting cadence of about 16 posts per week, more than one per day.
Boohoo follows only 356 accounts while being followed by 11.4M, the lopsided ratio of an established creator or brand.
Content Focus
Primary: Shopping & retail
| Metric | Boohoo | Cohort median |
|---|---|---|
| Average likes | 263 | 25,711 |
| Average comments | 6 | 376 |
| Posts per week | 15.87 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Boohoo is a verified shopping & retail brand on Instagram, with 11.4M followers.
Boohoo has 11,398,291 followers on Instagram (11.4M) as of Jul 15, 2026.
Posts by Boohoo average 263 likes and 6 comments.
Boohoo posts about 16 times per week on average.
Boohoo is registered as a business account on Instagram and is verified.
Boohoo is categorized as a shopping & retail account in the InstME index, based on the profile's bio and Instagram category across 1,335 posts.
Yes. Boohoo carries the blue verified badge on Instagram.
1,335
15.87
Follower Ratio
32017.7×
0.09%
