I like to cook. @bobbyonthebeatpod
Followers
2.1M
Following
560
Total Posts
Engagement Rate
0.3%
Avg Likes
6,110
Avg Comments
On Instagram, Bobby Flay is a verified Food brand based in United States with an audience of 2.1M. To date Bobby Flay has posted 2,644 times, currently around 6 posts a week. Posts average 6,110 likes and 149 comments, an engagement rate of 0.3%.
On Instagram, Bobbyflay runs a Food account that has published 2,644 posts and gathered 2.1M followers.
For Food accounts with over 1M followers, Bobbyflay's 0.3% engagement rate is below the median of 0.98%, a read from 352 accounts in the InstME index.
For roughly every 41 likes there is one comment, a healthy amount of conversation.
Over recent weeks, Bobbyflay has published about 6 posts per week.
Bobbyflay follows only 560 accounts while being followed by 2.1M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$7,300–$14,000
Based on 2.1M followers and a 0.3% engagement rate, a single sponsored post by Bobbyflay is worth an estimated $7,300–$14,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
| Metric | Bobbyflay | Cohort median |
|---|---|---|
| Engagement rate | 0.3% | 0.98% |
| Average likes | 6,110 | 18,542 |
| Average comments | 149 | 332 |
| Posts per week | 6.05 | 0.78 |
Median values from 352 Food accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Bobbyflay | Cohort median |
|---|---|---|
| Engagement rate | 0.3% | 1.29% |
| Average likes | 6,110 | 23,995 |
| Average comments | 149 | 480 |
| Posts per week | 6.05 | 0.43 |
Median values from 68 Food accounts in United States with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
Bobby Flay is a verified food brand based in United States on Instagram, with 2.1M followers.
Bobby Flay posts on Instagram as @bobbyflay.
Bobby Flay has 2,094,435 followers on Instagram (2.1M) as of Apr 23, 2026.
Bobby Flay's engagement rate is 0.3%, calculated from average likes and comments per post relative to followers. That is below the median of 0.98% for Food accounts with over 1M followers in the InstME index.
Posts by Bobby Flay average 6,110 likes and 149 comments.
Bobby Flay posts about 6 times per week on average.
Bobby Flay is registered as a business account on Instagram and is verified.
Bobby Flay is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 2,644 posts.
Bobby Flay's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
2,644
149
Posts / Week
6.05
Growth Score
6 / 100
Follower Ratio
3740.1×
Engagement
1.76%
Yes. Bobby Flay carries the blue verified badge on Instagram.
A sponsored post from Bobby Flay is estimated at $7,300 to $14,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
