Toronto Blue Jays is a verified Sports brand based in Canada. The account has built 2.4M followers on Instagram. Toronto Blue Jays has shared 13,509 posts to date, currently less than one post a week. Typical posts draw 25,778 likes and 262 comments, putting engagement at 1.07%.
Bluejays is a Sports account on Instagram with 2.4M followers and 13,509 published posts.
Compared with 107 other Sports accounts with over 1M followers in the InstME index, Bluejays's 1.07% engagement rate is in line with the median of 1.05%.
Comments arrive at about one per 98 likes, a sign of an audience that mostly engages through likes.
Bluejays maintains a rhythm of less than one post per week.
With 2.4M followers but only 1,008 accounts followed back, Bluejays shows the ratio of a well-established account.
Estimated sponsored-post value
$9,100–$17,000
Based on 2.4M followers and a 1.07% engagement rate, a single sponsored post by Bluejays is worth an estimated $9,100–$17,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 18–34
Typical for Sports creators in Canada, modeled from the niche, not measured for this account.
Content Focus
Primary: Sports
| Metric | Bluejays | Cohort median |
|---|---|---|
| Engagement rate | 1.07% | 1.05% |
| Average likes | 25,778 | 29,326 |
| Average comments | 262 | 353 |
| Posts per week | 0.9 | 2.24 |
Median values from 107 Sports accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Bluejays | Cohort median |
|---|---|---|
| Engagement rate | 1.07% | 0.9% |
| Average likes | 25,778 | 18,558 |
| Average comments | 262 | 258 |
| Posts per week | 0.9 | 1.4 |
Median values from 48 accounts in Canada with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
Toronto Blue Jays is a verified sports brand based in Canada on Instagram, with 2.4M followers.
Toronto Blue Jays posts on Instagram as @bluejays.
Toronto Blue Jays has 2,438,466 followers on Instagram (2.4M) as of Apr 23, 2026.
Toronto Blue Jays's engagement rate is 1.07%, calculated from average likes and comments per post relative to followers. That is in line with the median of 1.05% for Sports accounts with over 1M followers in the InstME index.
Posts by Toronto Blue Jays average 25,778 likes and 262 comments.
Toronto Blue Jays posts less than once a week on average.
Toronto Blue Jays is registered as a business account on Instagram and is verified.
Total Posts
13,509
Avg Comments
262
Engagement
0%
Toronto Blue Jays is categorized as a sports account in the InstME index, based on the profile's bio and Instagram category across 13,509 posts.
Toronto Blue Jays's profile places the account in Canada. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Toronto Blue Jays carries the blue verified badge on Instagram.
A sponsored post from Toronto Blue Jays is estimated at $9,100 to $17,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
